The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Today, many of these businesses are suffering because the ecosystem no longer balances thanks to the Internet. Let’s look at a viral growth company, like Facebook. They’re off to cross the chasm. Sorry about that.)

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

MARCH 20, 2018

As the regulations that govern the internet evolve and threaten the safety of online users’ personal information, more and more individuals are engaging the digital world with increasing suspicion and hesitance. Now more than ever, internet users fear for the protection of their data. Conclusion.

Customer 200

Customer Technical Review Security Internet 200

VC Cafe

MARCH 16, 2025

Few free growth channels remain, and incumbents often own or clog the major avenues. In today’s AI landscape, this means moving beyond basic text interfaces to leverage AI for innovative features and engagement mechanics that drive viral adoption and organic growth. Gaming founders know this challenge well.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Viral 228

Viral Marketing Startup Demand 228

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. With the proliferation of mobile devices as our primary means of Internet access , and bandwidth and speeds increasing with fiber-optic Internet , it’s prime time for video.

Video 78

Video Marketing Harvest Bandwidth 78

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

crowdSPRING Blog

JULY 14, 2013

I must have been channeling someone else for a moment there. Berger explains why people talk about certain produces and ideas more than others, why some stories have a greater tendency towards a viral effect and why some rumors are simply more infectious than others. Wait, what? Queue the metal screeching sound effect).

Viral 93

Viral Small Business Social Media Technical Review 93

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. They also come with higher costs and LinkedIn-specific platform limitations.

Video 129

Video B2B Technical Review Campaign 129

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

All of these are still valid and still effective, but it’s pretty clear the internet has become a lot more crowded since then. The Internet is more crowded , more content is being created by more people on more websites. It’s built perfectly for viral distribution and thus produces pillar effects almost effortlessly.

Media 111

Media Audio Video Social Media 111

ReadWriteStart

JUNE 17, 2020

However, few channels can match video content as the best medium to display a company’s competence and expertise that will let you in to your customer’s hearts. Videos are viral in nature, and within the right marketing strategy, they can spread through the internet like wildfire.

Video 150

Video Software Review Startup Audience 150

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Most people only know Roku for their TV devices, but Roku initially shipped an audio device for Internet radio stations and a PhotoBridge product to get digital photo libraries to the TV. Sales channels.

Product 436

Product Viral Channel San Francisco 436

YoungUpstarts

JULY 19, 2018

The channel IRL (In Real Life) has people live streaming everyday things from: painting, drawing, playing music, building things. Maybe I should set up the first live growth hacking channel before someone else does…. Most people try and go for a multi-channel approach and hit all bases.

Social Media 113

Social Media Media SEO Channel 113

Board Effect

JULY 28, 2021

Before an unsavory post goes viral on the internet, we encourage you to take a look at our step-by-step plan for creating a nonprofit social media policy. Your board members should be aware that there’s no way to prevent a bad or questionable social media post from going viral even if the content was only up for a short time.

Social Media 98

Social Media Media Warrant Reputation 98

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

mashable.com

MAY 24, 2011

David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. In its Keynote Mobile Commerce Performance Index , Internet Retailer ranks mobile commerce websites based on load time, success rate and other factors.

Mobile 90

Mobile Web Social Media Software Review 90

mashable.com

SEPTEMBER 29, 2010

Kawaii Illustration Calling all woodland creatures: You’re wanted on the Internet. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! What will you find here?

Web 111

Web Design Social Media Software Review 111

mashable.com

SEPTEMBER 29, 2010

Kawaii Illustration Calling all woodland creatures: You’re wanted on the Internet. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! What will you find here?

Web 111

Web Design Social Media PHP 111

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Online it may be time to take a formal position via blogs and interviews.

Stealth 362

Stealth Leadership Viral Social Media 362

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Customer 250

Customer Marketing Viral Demand 250

The Startup Magazine

JULY 18, 2017

Improvements like these delight the users and help the brand organically go viral at the same time. Both internet-savvy Gen X and Gen Y generations are used to browsing online to find the best deals; whether it be on Amazon, via coupon websites like Groupon, or through social media. Experts at finding deals online.

Design 87

Design Social Media Technical Review Forecast 87

mashable.com

SEPTEMBER 12, 2011

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! startupcto

Startup 79

Startup Social Media RSS Social Network 79

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets? Downtown business district? Your client’s plant or office?

Marketing 84

Marketing Startup Small Business Viral 84

Both Sides of the Table

NOVEMBER 5, 2012

So you tell me what the future of the Internet will be? Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Ironically in Silicon Valley consumer Internet business have become hits driven businesses.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Marketing 260

Marketing Viral Demand Channel 260

Duct Tape Marketing

MARCH 21, 2024

John is like, AI is so good at content repurposing, and I like anything with ai, we're using a smaller data set than just the entire internet. I feel like the entire internet is full of garbage. Do you think that today, the world we live in today, everybody should have a YouTube channel. Tim (14:52): I'm long video.

SEO 92

SEO Technical Review Viral Video 92

mashable.com

AUGUST 20, 2011

Fortunately, most buildings these days are set up for Internet, phones and other business infrastructure, so you don’t have to worry about installing those modern amenities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Cofounder 81

Cofounder San Francisco Social Media Startup 81

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

JUNE 30, 2012

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. If you are on the Internet, try one city. Use focus groups.

Business Model 248

Business Model Advisory Board Entrepreneur Angel Investor 248

YoungUpstarts

NOVEMBER 28, 2019

You can comment on each other’s posts, and, more importantly, share content to promote your business on these channels, and effectively at that. Helps Content Go Viral. Posting on social media can increase your chances of making your content go viral. This exposure can help your business become more visible across the Internet.

Social Media 221

Social Media Media Viral Channel 221

Startup Professionals Musings

AUGUST 4, 2013

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. If you are on the Internet, try one city. Use focus groups.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

Startup Professionals Musings

APRIL 15, 2011

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. If you are on the Internet, try one city. Use focus groups.

Business Model 234

Business Model Advisory Board Startup Angel Investor 234

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Take a look and let me know what you think.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Both Sides of the Table

SEPTEMBER 14, 2010

Just because you use all of the products, read all the tech journals, back-channel at all of the right cocktail parties and know a couple of guys at Twitter or Facebook does not mean that you necessarily have well refined domain knowledge. They have real stories about what drives user engagement and viral adoption. Access to Deal Flow.

Angel Investor 288

Angel Investor Deal Flow Viral Algorithm 288