Remove Channel Remove IRR Remove Seed Capital
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Fund Raising is a Means Not an End

Steve Blank

If you’re a scalable startup, you want to spend small amounts of money (seed capital) as you run experiments testing your hypotheses. What is an IRR? You invest the dollars to create end-user demand and drive those customers into your sales channel. Why small amounts? No startup ever spends less then it raises.

article thumbnail

Fund Raising is a Means Not an End

Steve Blank

If you’re a scalable startup, you want to spend small amounts of money (seed capital) as you run experiments testing your hypotheses. What is an IRR? You invest the dollars to create end-user demand and drive those customers into your sales channel. Why small amounts? No startup ever spends less then it raises.