Gust

JANUARY 4, 2012

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark).

Intellectual Property 143

Intellectual Property IP Startup United States 143

OnlyOnce

MARCH 14, 2011

You find that you have to support channel partners as well as direct customers (or vice versa). Second is the ability to capitalize on a well-known brand—the result of many years of marketing, PR, and thought leadership within the industry. You’ll build custom code for certain clients.

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

The Next Web

AUGUST 26, 2013

We’ve had a lot of success promoting job openings through newsletters to our user base as well as through our social media channels. These skills are hard to develop, many founders actually decide to hire a CEO at a later stage. I honestly had a very simple strategy, I hired Wunderlist users to build Wunderlist.

Management 120

Management Cofounder Startup Bootstrapping 120

Duct Tape Marketing

JANUARY 4, 2023

John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that. They want a path to grow themselves. No, actually it, yeah.

SEO 95

SEO Audience Channel Campaign 95

YoungUpstarts

AUGUST 27, 2018

PR Outreach. Content and PR outreach involves reaching out to different sites, publications and blogs in hopes of getting content written by you, published. If your content is as relevant at a later stage as it is now, it has evergreen qualities. What if that’s all an illusion? Let’s dig into these ‘what if’s.

Marketing 113

Marketing PR Later Stage Startup 113

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. So I'm waiting to see, I have no idea, but this is what I, you know, you ask about experimentation and you always have to make sure that you're carving out, you know, 10, 10, 15% of your budget of your spend to try new channels.

SEO 98

SEO Channel Campaign Audience 98

techcrunch.com

OCTOBER 23, 2010

One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. Twitter is an excellent distribution channel for us. (B) So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84