Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello, welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript. This is John Jantsch, and my guest today is Justin Sturges.

Lead Generation 67

Lead Generation SEO Channel Software Review 67

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

NOVEMBER 25, 2014

In this fully wired world, a wide array of web designers, service providers and marketing experts are poised to provide SMBs, and the agencies working on their behalf, with interesting and intuitive web formatting, fast and reliable service and captivating content.

Customer 176

Customer Social Media eCommerce Campaign 176

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. The typical end goal for businesses with informational sites is to use the site to generate more leads. Acquire prospects.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Because each of the channels requires individual creative handling.

Social Media 73

Social Media Media Marketing Lead Generation 73

YoungUpstarts

OCTOBER 27, 2018

Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Marketing and Lead Generation. Combine social media, email marketing, and paid advertisements for ultimate impact. Increase your lead generation efforts. Preparation. Operations.

eCommerce 157

eCommerce Affiliate Lead Generation Social Media 157

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model.

Lean 263

Lean Silicon Valley Startup RSS 263

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

OCTOBER 10, 2017

Today’s companies are increasing the scopes of their product lines, product complexity and market diversity. A recent study from Gartner shows marketing budgets are increasing year over year, but as customer acquisition gets more complex, and the requisite tool stack in parallel, data collection and smooth work flows become harder to come by.

Leadership 187

Leadership Sales Lead Generation Social Media 187

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.

Leadership 43

Leadership Small Business Marketing Social Media 43

The Startup Magazine

JUNE 1, 2021

The legal market has thus become saturated with service providers facing marketing challenges. This may sound new to some, but legal marketing isn’t a new concept. But the online space has completely changed how legal organizations carry out their marketing strategies. Marketing isn’t purely based on logic.

Marketing 112

Marketing Technical Review SEO Campaign 112

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. They still tend to think of digital as a fulfillment channel.

Analytics 132

Analytics Marketing Campaign Metrics 132

YoungUpstarts

JUNE 26, 2017

The new generation is coming of age and marketers turn their gaze to the new consumer focus group. Generation Z is making its way into the market and its starting to reshape the tech world with their views and preferences. Social networks will once again have to adapt to the preferences of the new leading generation.

Social Media 138

Social Media Social Network Mobile Demand 138

ConversionXL

JULY 15, 2014

What I’m talking about of course is affiliate marketing. Or as it’s being used more and more nowadays – performance marketing. We’ll be looking at affiliate marketing from an merchant view point. But first, let’s get something straight… What Exactly Is Affiliate Marketing? billion respectively) in 2013.

Affiliate 111

Affiliate Programming Marketing Software Review 111

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

Up and Running

JUNE 12, 2014

For savvy startup marketing, look no further than Lori Cheek. Beyond the different approach she’s taken to the traditional dating website model, Lori has also been praised for her exceptional marketing abilities. My number one marketing tip is don’t just think outside the box, get rid of the box!

Founder 142

Founder Marketing Startup Software Review 142

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 17, 2020

The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. Marketing Insights: These include traffic rankings and analytics, providing insights into your audience, their geographic location, and what pages people are finding through which channels (direct, search, or social media).

SEO 97

SEO St. Louis Software Review Marketing 97

Duct Tape Marketing

MARCH 19, 2019

Model for Marketing Maturity, Stage Two: Grow written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow. This is the second episode in our three-part series on the Model for Marketing Maturity. Paid Lead Generation.

Marketing 78

Marketing Technical Review Lead Generation Social Media 78

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

MARCH 8, 2022

4 Steps To Create A Perfect Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. It is harder than ever to decide the right direction for your marketing. You can use this article to help you create a clear marketing message, direction, and plan. Well, that is not at all true, at least not anymore.

Marketing 100

Marketing Software Review Technical Review Retention 100

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. That sounds suspiciously like…marketing.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. Another great use of content advertising can be found in email marketing.

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

JULY 26, 2017

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. IDC research shows that the SaaS market will surpass $112.8 SaaS marketing is unlike other marketing. Content Marketing.

Web 127

Web Software Review Software Technical Review 127

The Startup Magazine

JANUARY 20, 2025

Startups need to navigate with limited resource-type budgets and an ever-changing market. One of the most effective ways to tackle these challenges is through data-driven marketing. By using data to inform your marketing plans, you can make better decisions, target the right audience, and maximize your ROI.

Artificial Inteligence 144

Artificial Inteligence Marketing Campaign Startup 144

Brandanew

AUGUST 22, 2016

This means, you can finally track which social channel is getting you business leads and assign an actual $ amount to how much you make per channel. And Zoho promises to be the only tool on the market being able to do that now. Because social media is not just another channel, it’s a part of your business.

Operations 100

Operations Social Media Lead Generation Media 100

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Here’s how Nextiny ’s channel appears on their website: Users can customize the look of a channel (e.g.

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing 96

Marketing ChatGPT Framework Technical Review 96

ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel.

Conversion 156

Conversion CPA Metrics Analytics 156

Brandanew

JUNE 18, 2015

It’s not uncommon for clients to think about getting their own Content Marketing strategies and implementation plans in place. Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. How Much Does Content Marketing Cost. What Do Content Marketing Costs Depend On.

Cost 100

Cost Marketing Social Media PR 100

YoungUpstarts

MAY 19, 2019

Use Digital Marketing Strategies. Since today’s age is now involved in digital technology, it’s essential to adopt the latest digital marketing strategies to attract more clients. You can increase your brand visibility by using multiple digital marketing channels, not only locally but also internationally.

Colorado 113

Colorado Software Review Technical Review Security 113

Duct Tape Marketing

SEPTEMBER 1, 2021

Unpacking 17 Years Of Sales Consulting Experience written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Stop waiting on developers and leveraging multiple tools to manage your marketing stack.

Sales 99

Sales Software Review Lead Generation SEO 99

Duct Tape Marketing

MARCH 13, 2019

Model for Marketing Maturity, Stage One: Build written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 1: Build. There are already so many channels and tactics to consider, and it seems like there are new ones each day.

Marketing 78

Marketing Technical Review SEO Social Media 78

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels.

Customer 130

Customer Channel Design Retention 130

ConversionXL

OCTOBER 14, 2014

Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. “Visual and verbal information are processed differently and along distinct channels in the human mind, creating separate representations for information processed in each channel. appeared first on ConversionXL.

Stock 129

Stock Software Review Lead Generation Arizona 129