Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Here’s how Nextiny ’s channel appears on their website: Users can customize the look of a channel (e.g.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

NOVEMBER 10, 2021

For example, instead of bidding on the same terms as rival platform Asana, which will probably be more expensive, monday.com bids on its competitor’s name: Because of lower competition, competitor brand names tend to be cheaper. Experiment with new and emerging platforms and channels. Promotion PR is built on relationships.

Advertising 131

Advertising Cost Customer PR 131

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started. Page Post Link.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

OCTOBER 25, 2018

But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

SEPTEMBER 18, 2024

Your website is your most important marketing asset – With 90% of potential residents and their families visiting websites during their decision-making process, having a mobile-first, user-friendly site is crucial for lead generation and conversions. The next generation of buyers wants a lot more than that. powered by

Marketing 89

Marketing Technical Review Differentiation Sales 89

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

JUNE 8, 2016

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. Do you need a domain name for your next big idea?

Lead Generation 28

Lead Generation SEO Channel Software Review 28

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Because you’re paying for every click your ad generates, it makes sense to progress prospective customers through your funnel quicker. Conversion rate per channel.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

OCTOBER 31, 2014

Like the name suggests, Goals exist as a means for you to outline specific goals you want users to achieve on your site. Selecting a template or custom will move you to step two, Goal description, where you name your goal and pick one of four possible types of Goal measurement. Quick Facts About Goals. Quick Facts About Events.

Analytics 134

Analytics Software Review eCommerce Conversion 134

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM doesn’t stop at lead generation or new opportunities. The tip of the cone is your initial lead. That’s how account-based marketing got its name.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. LinkedIn’s targeting capabilities—by company name, job title, etc.—are The inability to retarget video viewers doesn’t preclude lead generation. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

MARCH 19, 2019

Website, content, social media, SEO, and email marketing are the primary five channels. In grow, now that we’ve built those foundational elements, we can add on paid lead generation, sales enablement, and customer experience. Paid Lead Generation. Grow Your Website. Get the Most Out of Your Content.

Marketing 78

Marketing Technical Review Lead Generation Social Media 78

Duct Tape Marketing

MARCH 17, 2020

Marketing Insights: These include traffic rankings and analytics, providing insights into your audience, their geographic location, and what pages people are finding through which channels (direct, search, or social media). Lead Generation Tool: SEMrush’s site audit widget allows you to add their code to your website.

SEO 97

SEO St. Louis Software Review Marketing 97

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Up and Running

MAY 3, 2021

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. But alongside this, you should also improve your accompanying digital channels too.

SEO 147

SEO Vertical Metadata Forecast 147

YoungUpstarts

AUGUST 4, 2015

Home to major branches of many advertising and marketing agencies, including Publicis, Ogilvy, IDEO, and Razorfish to name just a few, San Francisco also offers a rich talent pool of workers with sales and marketing expertise. As pointed out by Forbes , this type of data analytics is hugely relevant in B2B lead generation.

B2B 100

B2B San Francisco Israel Semantic 100

Up and Running

SEPTEMBER 17, 2020

Typically, you want to include some variation of your business name. But before you get too attached, make sure you check that the domain name is actually available. You may want a section to highlight employees, ingredient sourcing, your social channels, or even a blog. You want it to be short, memorable, and descriptive.

Technical Review 95

Technical Review Software Review Social Media eCommerce 95

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This can be through subscriber-only discounts: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. Gaetano DiNardi. The ROI on relationships is truly incalculable. In-person events FTW!

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

DECEMBER 4, 2024

Differentiation through trust-building and value alignment is becoming the ultimate competitive edge as traditional lead-generation methods wane. And so this differentiation through brand marketing is, I mean, it was so important, frankly, before we actually even had a lot of the online and digital channels that exist today.

Generative AI 78

Generative AI Marketing Campaign Differentiation 78

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

FEBRUARY 26, 2014

Learn the release schedules for new products, new content, new campaigns within other channels. Quick Killer Tactic: If you’re in the lead generation business, save money on low-to-no staff days by turning off Campaigns or drastically reducing bids on days when your business isn’t ready to jump on the leads you’re creating.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

JANUARY 10, 2025

Fast forward to today, and it feels like everyones saying you need to do it allsocial media, blogs, videos, adsyou name it. Social media and other digital channels have made marketing move faster than ever. Analyze these areas to establish marketing systems for lead generation.

Leadership 43

Leadership Small Business Marketing Social Media 43

Up and Running

JUNE 12, 2014

Each of these cards included the company name and the words “my bike likes your bike.” I’ve ended up on the news many times by just calling up the news channels and asking them if they’d be interested in featuring my business. Be creative. Think Guerrilla. It’s sometimes that simple.”.

Founder 142

Founder Marketing Startup Software Review 142

Duct Tape Marketing

MARCH 13, 2019

There are already so many channels and tactics to consider, and it seems like there are new ones each day. Of course, in an ideal world, your business would be taking advantage of all the available channels. If the list is full of people who haven’t purchased from you in five years, it’s time to get rid of those names.

Marketing 78

Marketing Technical Review SEO Social Media 78

Duct Tape Marketing

SEPTEMBER 19, 2017

If you want to reach local prospects and customers, you should include the name of the city or area your business serves within your page title and meta description. Be sure to also include your name, address, and phone number (NAP) on the homepage of your website as another area that can alert Google where you are located.

SEO 67

SEO Software Review Technical Review HTML 67

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? When it came time to market our SaaS product, we had zero knowledge of other channels. Sending out emails en masse and just changing the recipient name and company didn’t work. The risk of relying on a single channel.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. The importance of a domain name. For Gabriel Kuperman, founder and CEO of CuePin, finding a good domain name was a key part of his branding strategy. Pick a name for your business. Domain Names and Trademark Law.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

AUGUST 28, 2018

The more consistently someone sees your brand across various channels, the more likely they’ll be to go and check you out in greater depth. Facebook allows you to upload a list of your current customers, and then they generate a list of users who have similar attributes to those with whom you already do business.

Search 74

Search Small Business San Diego Advertising 74

Duct Tape Marketing

MAY 1, 2024

I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. She'd often been cited as a content marketing influencer and was named as one of Folio's Top Women in media. Click on over and give us a review on iTunes, please!

Channel 82

Channel Audience B2B Social Media 82

crowdSPRING Blog

OCTOBER 10, 2018

Companies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things. If you want to learn more about chatbots generally, read Drift’s The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences. Illustrated by Larry Kim.

Marketing 87

Marketing Software Review Campaign Widget 87

Up and Running

SEPTEMBER 22, 2015

If precision and focus are the name of the marketing game for startup companies, what is the best strategy for marketing your startup? Either focus on one marketing channel to start, or track each channel you use to make sure they’re all effective. You can expand out later.”. Why is this? Have a consistent online presence.

Marketing 60

Marketing Social Media Startup PR 60

Duct Tape Marketing

SEPTEMBER 12, 2017

Make sure your name, address, and phone number are accurate and match what’s listed on your website as well as other online citations and directories. It is imperative that you have lead generation opportunities throughout your website. Are you present on all relevant social channels? Are there reviews?

Software Review 73

Software Review Technical Review SEO Reputation 73