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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Man, I guess really the … One of the biggest changes that Google just made recently was in not showing advertising on the right-hand side of search results. Back to Podcast.

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Online Dental Marketing Checklist For All Startup Practices

YoungUpstarts

A responsive dental website not only provides contact and location details but also offer vital information about your services that patients are searching on a search engine. However, searching terms like “dentist in Melbourne” is the first step that patients take when in need of any dental treatment. Wrapping Up.

Marketing 200
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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What you are searching for is not the one-off revenue hits but rather a repeatable pattern that can be replicated by a sales organization selling off a pricelist or by customers coming to your web site.

Lean 263
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
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Facebook and Google Ads – The Keys to Small Business Paid Search

Duct Tape Marketing

Facebook and Google Ads – The Keys to Small Business Paid Search written by John Jantsch read more at Duct Tape Marketing. The more consistently someone sees your brand across various channels, the more likely they’ll be to go and check you out in greater depth.

Search 74
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. From step five on you were likely already delivering some multi-channel value for your company.

Analytics 165
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. that took ten seconds.

Analytics 116