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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. These two jobs need to be done in parallel. Look for feedback on how to make it a better fit.

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What Your Sales Team Really Needs from Young Executive Leadership

YoungUpstarts

Millennial CEOs in today’s business climate face a changing role from the traditional leadership image of the suit in the C-suite, especially when it comes to sales. It’s becoming increasingly important for top leadership to work directly with their sales managers to develop a stellar sales process. 46% more influential.

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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. It takes a strong team and strong leadership to manage it. How do I measure success?

Metrics 387
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6 Reasons Why More Is Not Better In Your Next Startup

Startup Professionals Musings

Ongoing market leadership requires continuous innovation. Perhaps the focus should be on a single distribution channel, better customer service, or a simplified pricing structure. Did you know that both YouTube and Facebook started out to be dating sites? Even IBM, with their personal computer, had trouble making their elephant dance.

Startup 424
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

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Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service)

Duct Tape Marketing

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. They fail because they lack marketing leadership.

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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

They strategize and have a plan for their social media channels. Roles and responsibilities of team members and other parties that will manage your social media channels. Each social media channel has its own unique qualities, and the audience on one will have different expectations than the audience on another.