Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. Startups, are not about executing a plan where the product, customers, channel are known. The Lean LaunchPad class was scheduled to meet for three hours once a week. OK, somehow we got them interested. The First Class.

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Lean Business Model Customer Development Guinea 307

Steve Blank

JULY 7, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology.

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Lean Silicon Valley Technical Cofounder Channel 120

Steve Blank

JANUARY 22, 2014

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. However, four critical advances over the past decade (cloud, accelerators, Lean, and Angels) not only changed the math for tech investing but made regional tech clusters possible. The Bend Experience. Build $10-30M funds.

Early Stage 295

Early Stage Silicon Valley Oregon Technical Review 295

Steve Blank

JANUARY 2, 2014

This post is part of our series on the National Science Foundation I-Corps Lean LaunchPad class in Life Science and Health Care at UCSF. Part 6: Distribution channels in Life Sciences. It includes reimbursement, regulation, IP, validation, channel access, etc. Customer Development Lean LaunchPad Life Sciences Teaching'

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Lean Algorithm Customer Development IP 250

Steve Blank

DECEMBER 9, 2013

As our Lean LaunchPad for Life Sciences class winds down, a good number of the 26 teams are trying to figure out whether they should go forward to turn their class project into a business. Filed under: Family/Career/Culture , Lean LaunchPad , Life Sciences. Family/Career/Culture Lean LaunchPad Life Sciences'

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Cofounder Technical Cofounder Liquidity Event Lean 330

Startup Professionals Musings

JUNE 9, 2013

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Find customers, partners and channels early. Get out there personally and find that first customer.

Agile 263

Agile Startup Social Network Software Development 263

Startup Professionals Musings

NOVEMBER 17, 2014

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Find customers, partners and channels early. Get out there personally and find that first customer.

Agile 253

Agile Startup Social Network Software Development 253

Steve Blank

SEPTEMBER 16, 2014

” She looked at bit puzzled, so I continued to explain… One of the virtues of using the Business Model Canvas as part of a Lean Startup is that it helps you frame each one of your nine critical hypotheses. Activities” is where you define the most important things your company must do to make the rest of your business model work.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

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Lean Management Business Model Incubator 120

Gust

NOVEMBER 9, 2014

Eric Ries on Lean Startup methodology, via Wikipedia. I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Find customers, partners and channels early.

Agile 163

Agile Startup Lean Social Network 163

ConversionXL

NOVEMBER 25, 2020

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

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Channel Metrics Algorithm Video 129

crowdSPRING Blog

APRIL 30, 2019

But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. National television campaigns are definitely out.

Lean 91

Lean Small Business Software Review Marketing 91

Steve Blank

DECEMBER 7, 2009

For our tech project (and likely others in our field) the value is in accurately predicting platforms and information channels in the next 6months-1 year. This is more challengine than it appears, and method of insulation is supporting varied input channels. This is the pivot, a crucial tactical maneuver for the lean startup [.]

Silicon Valley 261

Silicon Valley Non-disclosure Agreement NDA Startup 261

Steve Blank

APRIL 4, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. How can we attract buyers to our channel before they make purchasing decisions? as well as channel partners and cloud industry technology consultants. Then different again for direct and indirect channels.

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Customer Business Model Nebraska Cloud 241

Startup Lessons Learned

OCTOBER 11, 2018

As we put the final touches on Lean Startup Conference 2018 , I wanted to take a moment to share more about some of the panels, workshops, and events. Having hundreds of Lean Startup practitioners in the same place is also an ideal time to draw on that other critical resource--the knowledge and experiences of peers.

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Lean Las Vegas Cofounder Startup 103

Both Sides of the Table

OCTOBER 6, 2010

Everyone has their own definition of momentum (user numbers, revenue, channel partners, biz dev deals, whatever). If you have good experience then the VC will be leaning forward for the rest of the presentation. They might want you to start lean. But almost all VCs care about investing in big markets with ambitious teams.

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Early Stage Startup Venture Capital Seed Stage 360

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.

Partner 240

Partner New York City Cofounder Syndication 240

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Steve Blank

NOVEMBER 11, 2013

We’re teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) at UCSF with a team of veteran venture capitalists. This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category.

Distribution 232

Distribution Channel Lean Intellectual Property 232

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

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Lean Agile Business Model Customer Development 120

ReadWriteStart

OCTOBER 15, 2021

Despite the variety of present-day communication channels (E-mail, SMS, call, social media), it’s easy to see why building a productive rapport with future clients becomes increasingly tricky. Neglecting this communication channel could be a crippling disadvantage for a growing business. Live chat on social media.

Sales 185

Sales Startup Social Media Technical Review 185

Both Sides of the Table

MARCH 11, 2011

The Wedding Channel. When he tells his stories from the 1990′s your realize that he was probably the original “lean startup.&# And when I say this I don’t mean they funded billion dollar companies – they literally created them. Some IdeaLab successes / brand names aside from Overture & CitySearch?

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Product Tuvalu Dilution Incubator 350

Up and Running

MAY 8, 2015

A lean business plan does what every business owner and aspiring startup needs to manage strategy, tactics, execution, and essential business numbers. It stays lean and simple with just bullet points for essentials and a collection of lists and tables. Why lean ? Because lean means strong with muscle but no fat.

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Lean Business Plan Forecast Technical Review 60

Steve Blank

MAY 10, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Building a product is a critical part of a startup, but just implementing build, measure, learn without a framework to understand customers, channel, pricing, etc. The Lean LaunchPad was designed to fill that void.

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Lean Business Model Agile Customer Development 288

Startup Professionals Musings

JUNE 5, 2017

Social media and other channels provide the vehicles, but everyone has to be open for the process to work. Implement “lean startup” principles. Willingness to observe, listen, and learn. Business success is all about two-way communication, between you and your customers, investors, partners, and internally between team members.

Technical Review 152

Technical Review Stealth Lean Social Media 152

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. Therefore, we developed the 8-week Lean LaunchPad class to teach students how to think about all the parts of building a business, not just the product. Pivot stories. Demo of final MVP.

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Lean Incubator Business Model Channel 120

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. What is growth marketing?

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Framework Marketing Acquisition Retention 102

Steve Blank

MAY 9, 2017

When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.) The founders.

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Restful Silicon Valley San Jose Puerto Rico 249

The Next Web

FEBRUARY 2, 2014

Eric Reiss (not to be confused with Eric Ries of Lean Startup fame) has done just that. Multi-channel capability – Evernote is probably the best example if this, as they seem to be everywhere online and off. Cross-channel conversion (think games here) – Disney does this well. At the core of it, your app has to have true value.

Mobile 163

Mobile Israel Software Review Channel 163

Steve Blank

MARCH 7, 2012

Today, the first half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. It’s hard to believe it’s only been a year since we taught the first 10 teams in the Stanford Lean LaunchPad class. We’ll teach over 175 NSF Innovation Corps teams in the Lean LaunchPad course in 2012. Here are the first five.

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Lean Business Model Agile United States 263

Up and Running

JANUARY 29, 2019

The Lean Plan for solopreneurs. This shorter, more nimble type of business plan is called a Lean Plan , and you can create one in just a few hours, rather than a few weeks or months. Your Lean Business Plan is going to get you organized and help you be clean and concise about what your business is and how you’ll run it.

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Lean Business Plan Revenue Forecast 64

ConversionXL

OCTOBER 7, 2021

And we charge money for it.” – Eric Ries, The Lean Startup. You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement. Which marketing channels drive the most traffic? Fit is about reaching the right audience on the right platforms and channels.

Product 142

Product Marketing Software Review Social Media 142

YoungUpstarts

MAY 14, 2018

More users than ever are leaning on their mobile devices for research before engaging a brand. It can provide insights on how many users are visiting your website, how engaging your on-page content is, and how different channels are working or not working together. Build a Fast, Mobile-Friendly Website. Do Your Research.

Small Business 173

Small Business Technical Review Social Media SEO 173

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

SEPTEMBER 16, 2011

His new book on this subject, “ The Lean Startup ,” lays out how today's entrepreneurs use continuous innovation to create radically successful businesses. Channel pivot. In sales terminology, the mechanism by which a company delivers it product to customers is called the sales channel or distribution channel.

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Lean Entrepreneur Silicon Valley Architecture 255

YoungUpstarts

AUGUST 21, 2020

New Channels for Prospecting and Outreach. Rather than worry about how a changing landscape can upend traditional or comfortable models, it’s crucial to lean into change and learn how to benefit from it. In the last three months, the adoption of technology has accelerated due to the coronavirus crisis. Technology is a great example.

Technical Review 244

Technical Review SEC Affiliate Technology 244