ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

OCTOBER 7, 2014

DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. .” ” I’ve ended up on the news many times by just calling up the news channels and asking them if they’d be interested in featuring my business.

South Africa 157

South Africa Software Review Green Technical Review 157

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 321

PR China Lean Channel 321

Steve Blank

JULY 13, 2009

Given the lukewarm feedback we were getting from potential customers and channel buyers we should have dramatically dialed back the hype until the follow-on games could match it. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here.

Silicon Valley 122

Silicon Valley Product RSS California 122

Up and Running

JANUARY 25, 2018

Don’t forget to use social media channels, especially Instagram and Pinterest, to find out more about industry influencers and brands to watch. If you’re looking for more details on how to write a simple business plan, consider using Bplans’ free downloadable Lean Plan template. List who’s on your team and why.

eCommerce 96

eCommerce Business Plan Audience Lean 96

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. For example, I recently created a customer validation exercise around the Lean Startup Workshop. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times.

Marketing 121

Marketing Campaign Non-Compete Lean 121

OnlyOnce

APRIL 26, 2011

We stole a lot of our process from some of the leading thinkers in the “Lean Startup” space – particularly Gary Blanks’ Four Steps to the Epiphany and Randy Komisar’s Getting to Plan B. Create sales collateral, white papers, lead generation programs, case studies and PR plan. This is where the ongoing feedback was crucial. The Process.

HTML 74

HTML Development Team Review Business Model Technical Review 74

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 213

PR China Lean Channel 213

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels.

Product 436

Product Viral Channel San Francisco 436

blog.traindom.com

NOVEMBER 29, 2010

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. The Atlantic Technology Channel (thanks Alexis) 39. Reply Alexis Madrigal says: October 4, 2010 at 8:01 pm Don’t forget your good friends at The Atlantic Technology Channel. YouNoodle 33. Lovely Pages 34. TechPluto 36.

Technical Review 63

Technical Review Startup Software Review PR 63

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Glad to be here, John.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

JANUARY 15, 2025

Robert Glazer (01:55.874) You don't realize, I mean, I get a lot of back channel references over the years. If I lean in early and we're doing this transition in the third case, you know, in July, that's different because one of the common objections is like, you can't do this, people are toxic, all this stuff. Everything is layout.

Exit Strategy 59

Exit Strategy Retention Employee Programming 59

Duct Tape Marketing

MAY 1, 2024

I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. So a hypothesis is great, but I wouldn't lean too heavily on that. So talk a little bit about the basic plan and the channels. Why do you think this is?

Channel 83

Channel Audience B2B Social Media 83

ConversionXL

JANUARY 18, 2022

Lean into your strengths, and don’t try to appeal to everyone. Marketing: Which channels are they active on? They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. YETI tells a consistent story across all channels. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

YoungUpstarts

APRIL 28, 2020

I’ve been working in PR for close to 15 years, and I still spend more time than I’d like trying to get clients to understand the importance of crisis planning. Lean into the fear! In most cases, going radio silent on your social media channels or telling a reporter, “No comment,” is a major misstep. COVID-19 is a great example.

PR 204

PR Social Media Lean Media 204

techcocktail.com

OCTOBER 23, 2010

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. Talent: Each team member needs to have talent – they all need to own their abilities and focus on their assets.

San Francisco 44

San Francisco Startup PHP San Diego 44

Startup Lessons Learned

NOVEMBER 26, 2012

We'll be discussing the Lean Startup movement, the upcoming conference, and whatever else you decide you want to ask about. Throughout the hour (from 10am-11am) we'll be picking people to win free tickets to the Lean Startup Conference on December 3. There are several ways to tune in: In the Bay Area, tune your radio to 88.5

San Francisco 159

San Francisco Lean Houston Engineer 159

ReadWriteStart

MARCH 27, 2011

Steve Blank, author of Four Steps to Epiphany , has helped formulate the thinking behind the Lean Startup methodology , together with Eric Ries. He observed that most startups that succeed aren't lean: their goal is to have an exit rather than a scalable business. This is lean development without any customer development.

Lean 144

Lean Startup Agile Coder 144

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Steve Blank

SEPTEMBER 5, 2018

It’s the antithesis of the Lean Startup. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The Rise of the Lean Startup. The idea of the Lean Startup was built on top of the rubble of the 2000 Dot-Com crash. But NewTV doesn’t plan on testing these hypotheses.

Lean 335

Lean Burn Rate Startup IPO 335

crowdSPRING Blog

DECEMBER 18, 2011

Twitter is another channel that you should appraise and consider whether your efforts there are adequate or if they can stand improvement. A simple audit can tell you how effectively you are helping your customers; what channels are available for them to reach you? If you haven’t been attentive to this in 2011, start in 2012.

Small Business 117

Small Business Public Relations Startup Social Media 117

crowdSPRING Blog

DECEMBER 18, 2011

Twitter is another channel that you should appraise and consider whether your efforts there are adequate or if they can stand improvement. A simple audit can tell you how effectively you are helping your customers; what channels are available for them to reach you? If you haven’t been attentive to this in 2011, start in 2012.

Small Business 112

Small Business Public Relations Startup Social Media 112

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. He blurs the line more by claiming that growth hacking is not a new strategy or tactic, it’s simply a shift in thinking. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

FEBRUARY 6, 2017

So, if you’re anything like me, your first startup will need to be self-funded and operated with a very lean budget. Google Webmasters has a fantastic channel, chock-full of helpful guides based on the expertise of the team that makes Google work. I didn’t enjoy the benefits of wealthy parents or a trust fund.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Rob Go

OCTOBER 8, 2012

For startups, this usually means referral from an existing user, PR, or ways that the product talks about itself (eg: “posted by Instagram” on Facebook). As a startup, you have to focus on cheap awareness channels and get the most value out of your efforts/dollars. A big part of awareness to me is crisp positioning.

Marketing 72

Marketing Startup Early Stage Channel 72

Occam's Razor

DECEMBER 9, 2009

Web Sales is considered a channel in the same way our call-centre, local branches and customer account managers are. Or PR that is there to pimp the company and it's greatness to the world (not that there's anything wrong with that). Currently, I lead a small team of analysts at a medium-sized bank.

Analytics 95

Analytics Framework Web Lean 95

The Equity Kicker

JULY 8, 2019

The other most common focus areas for platform teams are to employ talent and PR/marketing experts who give advice to portfolio companies on strategy in these areas and have relationships and discounts with pre-vetted agencies who can deliver the work.

Portfolio 84

Portfolio LP Venture Capital Partner 84

Up and Running

AUGUST 27, 2012

Despite the proliferation of social media channels through which your company can tell its own story and connect directly with your customers, media coverage is still an important part of a public relations strategy. This takes time, so the computer-aided search tools are a nice boost, but don’t lean on them too hard. Write the pitch.

Media 73

Media Public Relations Social Media Lean 73

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

justinmares.com

OCTOBER 8, 2012

Apply lean startup principles to getting traction. The Lean Startup movement advocates running small experiments to determine what your customers want in a product. Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. Use Quant-based marketing.

Vertical 44

Vertical Lean Channel PR 44

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. for Harvard Business Revie.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. For example, our goal could be: Create demand for our products and drive it into our sales channel. Founders ask me all the time whether they should hire a PR agency.

Marketing 318

Marketing Audience Technical Review PR 318

crowdSPRING Blog

AUGUST 9, 2016

New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. Television” is a marketing channel, not a marketing strategy. Facebook” is a marketing channel. Social media” is a collection of marketing channels. The possibilities were endless.

Marketing 48

Marketing Social Media Advertising Channel 48

Hearpreneur

APRIL 14, 2018

Using the Lean Startup methodology, I created a quick landing page but was stuck searching for a unique name for the company. Trumpia helps users trumpet their business’smessage to all their contacts in the most powerful channel available today, text messaging. My marketing/PR/design business is named Here Molly Girl.

Naming 97

Naming LLC Entrepreneur Jordan 97

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60