This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.
Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. Fundamentally, lean startups do more with less, because they systematically find and eliminate waste that slows down value creation. Another terrific post, Eric.
Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. Its a key lean startup concept.
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Eventually, I came to summarize these themes with the phrase " the lean startup." Lean is one of the major trends shaping our world, and its impact goes beyond just optimizing our supply chains.
In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes productdevelopment in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own. Expo SF (May.
They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. The Lean Startup Intensive is tomorrow at Web 2.0. Principles of Lean Startups, presentation for Mapl.
I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Waterfall Development.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?
When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. The second thing that’s changed is that we’re now Compressing the ProductDevelopment Cycle. This might mean competing with and if necessary killing your own products.
This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , productdevelopment , and diversification. New channels. Productdevelopment.
Recently, he was bitten by the lean startup bug and has started writing about his experiences attempting to apply lean startup and customer development principles. Ive previously named his post Achieving Flow in a Lean Startup as one of my favorite blog posts of 2009. I am not advocating adding no features at all.
These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a productdevelopment stage. This stage is used to determine the viability of your product and confirm when it should go to market. It also gives you a product to market.
A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? One clue that you don’t have product/market fit – you’re trying to evaluate your business to see if you have it. The Lean Startup Intensive is tomorrow at Web 2.0.
There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. The Lean Startup Intensive is tomorrow at Web 2.0.
She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?
But then online channels, social behavior and customer voice came along and fragmented even the best attempts at integration. Suddenly brands had to deal with dozens of new channels and things such as mobile shoppers and consumers armed with the ability to talk back and publish information, images and reviews about brands.
As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). The solution for app developers caught in this vicious cycle is to develop competency in positioning. the fatigue rate of customers in that notification channel 2.
To create this first year in business checklist, I turned to our in-house experts here at Palo Alto Software: Sabrina Parsons, CEO; Noah Parsons, COO; Josh Cochrane, Vice President of ProductDevelopment; and Josh Fegles, Academic and Government Channel Sales Director, and founder of gluten-free cookie company Jude’s Foods.
Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.
My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and productdevelopment plan. I was simply confused about what a plan was for. Your investors may require something quite different.)
Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.
Our new Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. what’s the product? what distribution channel? Channel : Mowing and agricultural equipment dealers. Filed under: Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching.
Before devoting resources to building a full version, consider launching an MVP (minimal viable product) first. Learn more about validating your business idea and product concept here. Now, consider whether can you bring extra value by leveraging another channel. Plane: both mobile apps and web apps with offline mode.
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development.
But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. be the manager and productdeveloper). Talent: Each team member needs to have talent – they all need to own their abilities and focus on their assets.
1x hacker in charge of product/development. 1x hipster working with both product and growth. Lean marketing. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Big press (cheap or free).
It is an essential lean startup tool that combines seemingly irreconcilable attributes: it provides operational, actionable, real-time feedback that is truly representative of your customers experience as a whole. Use whatever communication channel you normally rely on for notifying your customers. Even just 10 might be enough.
Its actually part of a lean startup story. For more on his lean startup journey, you can take a look at this slide presentation. In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them.
Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, ProductDevelopment, etc.) How does productdevelopment differ in communications hardware versus enterprise software, etc. Waterfall, Agile, Lean?
And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.
Tone and topics, channels and character, messaging and media – everything has been in a state of flux as the world undergoes a dramatic transformation. Instead, we need to streamline and accelerate our processes by borrowing techniques from the world of lean and agile productdevelopment.
In today’s rough-and-tumble startup scene, “lean” is all the rage, and the ability to cut costs without compromising performance is prized above virtually any other managerial competency. ProductDevelopment. Most lean startups simply don’t have the wherewithal to get a dozen consumers in a room somewhere.
They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. and how to price the product. for new productdevelopment that emphasize immediate returns.
Lessons Learned by Eric Ries Tuesday, March 31, 2009 The Lean Startup workshop coming soon I am currently gearing up for my talk tomorrow at the Web 2.0 As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help. The Lean Startup Intensive is tomorrow at Web 2.0.
The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Optimization is a huge part of growth, specifically optimization applied across the entire product experience, not just on websites and landing pages, where CRO has traditionally been highlighted. Conclusion.
For example, Lenny Rachitsky writes a newsletter devoted to technology and productdevelopment. But he also runs a paid-subscriber-only Slack group [Friends of Lenny’s Newsletter, partial screenshot below] that has channels for job openings, startup advice, technical talk and so on. Notes and More.
I promised to post the slides for my highly abbreviated version of the lean startup presentation, so here they are. 2009 09 08 The Lean Startup Gov 2.0 g2s The very abbreviated version of Customer Development (channeling Steve Blank ). g2s The very abbreviated version of Customer Development (channeling Steve Blank ).
So, if I were going to invent something, I’d probably start by creating an affordable jeweler’s workbench, not least because I’d be able to test it, and because I already know all the distribution channels I’d need to hit in order to sell it. You can do this on your own too using the lean planning methodology.
Over time, you’ll start building up more and more sophisticated ways of tracking and your reports will start to subdivide into functional areas like marketing, productdevelopment, and financials (when you have dedicated investor money or a limited pool of your own capital you’ve decided to invest).
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. The Lean Startup Intensive is tomorrow at Web 2.0.
It’s the antithesis of the Lean Startup. The Rise of the Lean Startup. The idea of the Lean Startup was built on top of the rubble of the 2000 Dot-Com crash. Lean started from the observation that you cannot ask a question that you have no words for. It has to find product-market fit before running out of cash.
This week, the Lean Startup took over the blog on Intuit Labs with original stories centered around experimentation as a method for investigating all parts of a business or product idea. We also posted Lean Startup 101 , in case you’re looking for a refresher or an explainer to send to friends or colleagues.
Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. And, most importantly, you have several reliable communciation channels to talk to them including including email, profile notifications, feed items and status messages. Expo SF (May. for Harvard Business Revie.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content