Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. Expo SF (May.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Professionals Musings

SEPTEMBER 16, 2011

His new book on this subject, “ The Lean Startup ,” lays out how today's entrepreneurs use continuous innovation to create radically successful businesses. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Lean 255

Lean Entrepreneur Silicon Valley Architecture 255

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. How does it differ on the web versus other channels? Did anything change about Value Proposition or Customers/Users or Channel? Direct channels, indirect channels, OEM.

Wiki 318

Wiki Lean Management Business Model 318

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels.

Product 436

Product Viral Channel San Francisco 436

YoungUpstarts

FEBRUARY 14, 2017

Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. According to the Lean Startup , there are 10 different types of Pivot. Channel pivot. The channel is often referred to by sales teams when identifying the route to their customers.

Technical Review 157

Technical Review Architecture Revenue Channel 157

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

DECEMBER 3, 2012

His popular book on this subject, “ The Lean Startup ,” lays out how today's entrepreneurs use continuous innovation to create radically successful businesses. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. Unfortunately, due in part to the popularity of Lean Startup and the concepts it promotes, the pivot has been bastardized to the point where it doesn’t mean much to people anymore. Was it a lazy pivot?

Lean 284

Lean Analytics Metrics Viral 284

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. As humans we like story telling.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

SoCal CTO

OCTOBER 8, 2009

We'll need to look at different customer acquisition channels, figure out how they are converting, and the expected lifetime value of customers acquired through those channels, and apply cost to those channels. The other thing that I think he's really done well is his look at value of different marketing channels.

Metrics 225

Metrics Startup Retention Acquisition 225

Gust

NOVEMBER 25, 2012

His popular book on this subject, “ The Lean Startup ,” lays out how today’s entrepreneurs use continuous innovation to create radically successful businesses. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Silicon Valley 187

Silicon Valley Architecture Startup Channel 187

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 94

Marketing Differentiation B2C PR 94

Up and Running

JULY 26, 2016

Lean marketing. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Big press (cheap or free).

Revenue 60

Revenue Channel Acquisition Campaign 60

crowdSPRING Blog

MAY 19, 2013

As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing. Related posts: Lean Marketing: Facebook advertising for newbies. Take action.

Small Business 96

Small Business Social Media Marketing Lean 96

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

JUNE 20, 2016

Contrary to what you may want to hear, going viral doesn’t have much to do with it. It’s important to stay lean and stick to processes as you grow in this field so that you’re on the right path and do not over-invest in channels and platforms that do not work for you. What does success mean?

Marketing 124

Marketing Framework Curation Matching 124

Rob Go

JANUARY 12, 2015

In companies that require more viral distribution, a great team still has an advantage, but perhaps less of one. Often, consumer companies that gain early traction do so on completely new, emerging distribution channels that an experienced operator who is used to working at greater scale is completely unfamiliar with.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

In companies that require more viral distribution, however, a great team has some advantage, but perhaps less than in B2B. Often, consumer-facing companies that gain early traction do so on completely new, emerging distribution channels with which an experienced operator used to working at greater scale is completely unfamiliar.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

ConversionXL

MARCH 31, 2021

The more shares a piece of content gets, the higher the chance of it ‘going viral. You can rig the game and play with these metrics if you want, by creating viral content or one that’s super searched for…but has nothing to do with your business. “Content has to serve the needs of my audiences and their preferred channels.

SEO 163

SEO Metrics Social Media Audience 163

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. Expo SF (May.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

Steve Blank

MAY 30, 2016

Lean methodologies have changed the way science is commercialized in the U.S. government has embraced Lean methodologies to reinvigorate its innovation efforts was the focus of the latest episode of my SiriusXM radio show, Entrepreneurs are Everywhere. Someone else in the office just made a video of it, and it went viral on Facebook.

Silicon Valley 120

Silicon Valley Entrepreneur Washington Government 120

ConversionXL

APRIL 14, 2016

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). This is the copywriter’s task: not to create this mass desire — but to channel and direct it (3). The page also leans hard on both individual desire — “What’s in it for me?” “How to Be Unique (Even If You Don’t Feel Special)” (Henneke).

Conversion 48

Conversion Technical Review Audience PPC 48

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Ben's Blog

MAY 15, 2020

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. In a lot of the startup conversations I’ve been having, if you lean too far that way, it doesn’t resonate with people. Andrew : Right.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

SEPTEMBER 26, 2018

John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. Word of mouth’s probably the original channel, right? Jay Baer: It is the only channel. Let’s create a viral stampede into our business, right?”

Montana 71

Montana Viral Sacramento Differentiation 71

crowdSPRING Blog

JULY 13, 2016

Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Marketing 101: channel management and the digital domain. Lean Marketing Tips: Hyperlocal Marketing Channels.

Marketing 48

Marketing Startup Differentiation Naming 48

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

crowdSPRING Blog

FEBRUARY 23, 2016

Some tech startups have used this strategy very effectively, creating a viral effect for signups that far exceeded any paid marketing that they could have pursued. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Marketing 101: channel management and the digital domain.

Small Business 48

Small Business Marketing Flash Demand 48

crowdSPRING Blog

FEBRUARY 23, 2016

Some tech startups have used this strategy very effectively, creating a viral effect for signups that far exceeded any paid marketing that they could have pursued. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Marketing 101: channel management and the digital domain.

Small Business 48

Small Business Marketing Flash Demand 48

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation. Market leaders may be left behind.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150