Channel Management Viral 
SoCal CTO
AUGUST 4, 2011
What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Content Management - do we need to allow easy editing of content in the system?
SoCal CTO
AUGUST 4, 2011
What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Content Management - do we need to allow easy editing of content in the system?
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Both Sides of the Table
JANUARY 11, 2014
So rather than hiring a VP Marketing [to establish a strategic marketing plan, build and manage the marketing team, manage outside vendors, etc.] ” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” Doesn’t. Success begets success.
TechEmpower
JULY 24, 2023
What channels will you use (e.g., Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Content Management How often will the application’s content need to change? A Product Manager? Graphic design?
Steve Blank
SEPTEMBER 22, 2011
Set up the logistics to manage your team. Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Emphasis should be on the discovery done for that weeks assigned canvas component (channel, customer, revenue model) but include other things you learned about the business model. Craft company hypotheses.
TechEmpower
JULY 31, 2023
Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.
Startup Professionals Musings
JUNE 26, 2020
The most common business entity used for startups is a Limited Liability Corporation (LLC), which is the cheapest and simplest to manage. Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers.
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