Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. The real challenge is to win massive consumer preference repeatedly.

Software Review 355

Software Review Algorithm Global IPO 355

The Startup Magazine

SEPTEMBER 12, 2024

The scope of digital marketing has grown massively today. Compare 2024 with 2014 and you’ll find that digital marketing, SEO, strategy, isation, and keywords were all still quite new. Finding the right digital marketing for home service companies is as vital as a large IT enterprise looking for digital marketing support.

Marketing 159

Marketing Social Media Reputation Audience 159

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

Startup Professionals Musings

DECEMBER 13, 2019

Ineffective and expensive marketing campaigns. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Be sure to attach employee bonuses and even overtime opportunities to measurable business results. Excessive support and return activities.

Technical Review 306

Technical Review Metrics Social Media Channel 306

Startup Professionals Musings

APRIL 11, 2020

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

MAY 17, 2020

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

The Startup Magazine

JANUARY 18, 2024

In an era where digital technology reigns supreme, car dealerships are increasingly turning to innovative automotive sales digital marketing strategies to boost sales and enhance customer experiences. This knowledge enables dealerships to tailor their marketing strategies, optimize user experiences, and drive sales effectively​​.

Artificial Inteligence 150

Artificial Inteligence Sales Technical Review Marketing 150

ReadWriteStart

MARCH 7, 2022

Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. Marketing Difficulty Is Growing. What makes marketing difficult or easy?

Marketing 198

Marketing Advertising Metrics Technical Review 198

Startup Professionals Musings

JANUARY 24, 2021

A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Startup Professionals Musings

APRIL 18, 2021

Size of the market. One of the criteria for a good investment is a large and fast growing “potential market.” Investors will talk to their own experts on the size of the potential market and the expected growth rate. Sales and marketing strategy. Having a great product or service is not enough.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Startup Professionals Musings

APRIL 14, 2021

They depend on their favorite social channels and peers on social media to make emotional decisions for them, rather than rely on any kind of “cost-benefit” analysis. By focusing your marketing activities on key individuals known to wield influence in your target customer market, you can deliver a more "authentic" message.

Customer 432

Customer Social Media Dividend Technical Review 432

TechEmpower

JULY 31, 2023

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.

Metrics 260

Metrics Startup Retention Acquisition 260

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 354

Product Technical Review Artificial Inteligence Dividend 354

Startup Professionals Musings

FEBRUARY 14, 2022

Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Nail the business model.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

The Startup Magazine

MAY 3, 2024

Gibran Khurshid points out that traditional marketing avenues such as billboards and print advertisements are no longer sufficient. Medical professionals must adopt innovative marketing strategies that harness the power of technology and human connection to stand out.

Marketing 142

Marketing Social Media Analytics Audience 142

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Include marketing, sales, and customer rollout plans. This summary if often extracted as marketing collateral, with text and graphics for pitch handouts.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. It’s important to separate optimism and dreams from market realities. What do I need to know before I commit to deliverables? Make sure they match before you commit. How do I measure success?

Metrics 387

Metrics Technical Review Leadership Framework 387

Startup Professionals Musings

OCTOBER 6, 2023

A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335

Lean Burn Rate Startup IPO 335

YoungUpstarts

DECEMBER 19, 2020

It’s also ideal if you can find a virtual call center program that works across multiple communication channels, like social media. Even if you’re not in the market for glassware, small wares, or a refrigerator, it’s important that your on-premise solutions and equipment are of higher quality.

Seattle 264

Seattle Technical Review Technical Support Software Review 264

Steve Blank

APRIL 3, 2018

It does mean that success in building a company that scales depends on finding product/market fit, enough customers, enough financing, enough great employees, distribution channels, etc. It doesn’t mean that if you have technical skills you can’t build a successful company. Lessons Learned. Entrepreneurship is a calling, not a job.

Technical Review 335

Technical Review Entrepreneur Artificial Inteligence Cofounder 335

Startup Professionals Musings

OCTOBER 11, 2023

In reality, based on my experience as a startup advisor and investor, these constraints lead the best entrepreneurs to the most innovative solutions and new markets otherwise overlooked by their peers and competitors. This also applies to key customers as well as strategic partners. Solicit partners with complementary strengths.

Technical Review 277

Technical Review Partner Matching Channel 277

Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

The Startup Magazine

JUNE 15, 2023

This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels. Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications.

Software Review 158

Software Review Software Small Business Social Media 158

Startup Professionals Musings

FEBRUARY 8, 2021

Starting a new business is all about establishing relationships with investors, suppliers, channels, and future customers. In today’s rapidly changing business environment, you need every advantage to stay one step ahead of the market, and your competitors. Remember that people make a business, more often than a product.

Advisory Board 356

Advisory Board Bandwidth Cofounder Technical Review 356

Startup Professionals Musings

JANUARY 6, 2023

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 287

Startup Bandwidth Distribution Agile 287

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. And these forces are completely reshaping both commerce and defense.

Government 322

Government Technical Review Acquisition Metrics 322

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Silicon Valley 284

Silicon Valley Technical Review Leadership Metrics 284

Startup Professionals Musings

APRIL 16, 2022

In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. It is your responsibility to facilitate regular communication between team members and all constituents via all channels, including social media, email, and video. Emotional stability.

Technical Review 353

Technical Review Cofounder Employee Global 353

ReadWriteStart

JULY 26, 2022

Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. Small and medium businesses get direct exposure to international customers and seem to be coming out as the winners in the chemical market game. At first, there were just chemical marketplaces in the Chinese market.

Germany 175

Germany San Jose Technical Review India 175

YoungUpstarts

MAY 21, 2020

So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. by Nick Frandsen, co-founder and managing partner at Dovetail.

Product 264

Product Cofounder Audience Product Development 264

Startup Professionals Musings

JUNE 12, 2022

Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. Single-node factories may be home-based with a global market. With the global market, the growth opportunity is huge, starting local and scaling at any pace. Competitive advantages are rapidly vaporizing on these.

Artificial Inteligence 315

Artificial Inteligence Offshore Merger Technical Review 315

TechEmpower

JULY 24, 2023

How will you be taking this to market? What channels will you use (e.g., Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? What’s been done so far to validate the concept? Free trials?

Developer 520

Developer Technical Review Fractional CTO CTO Hire 520

View from Seed

JANUARY 27, 2021

If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. . You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations. Who Are We Looking For.

Operations 227

Operations Hiring Seed Stage Software Review 227

The Startup Magazine

AUGUST 13, 2024

Exporting allows you to reach new customers, diversify your market, and enhance your brand’s reputation. However, entering international markets comes with its own set of challenges. Understanding Export Readiness Before diving into international markets, it’s crucial to assess if your business is ready for exporting.

Distribution 164

Distribution Technical Review PPC Channel 164

YoungUpstarts

AUGUST 28, 2020

One of the most effective ways to gain traction for your venture is eCommerce marketing. There are several funnels in any marketing strategy to explore, and it makes it one of the best ways to experiment with what works and what doesn’t for your budget. The basics of eCommerce marketing.

eCommerce 264

eCommerce Sales Software Review Social Media 264