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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. This helps extend the reach of your content, boosting channel engagement in the process. Take mattress brand Simmons.

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3 Challenges Your Business Should Consider Before Expanding International

YoungUpstarts

The global market volume is estimated to grow 18 percent, up to €994 billion, by the end of 2015. But compared to traditional shops, online retailers do have one big advantage – the barriers for entry into new markets and abroad are considerably less prohibitive. Translation vs. Localization. Challenges In Operation.

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The Strand: How an 86-Year Old Bookstore Uses Technology

Hunter Walker

While my title is Product Marketing Manager, I’m also the de facto Business Development, Public Relations and Product Manager. Through developing partnerships, launching new and iterative products, and sourcing creative sales channels, my goal is to ensure the Strand shopper is a satisfied one. It’s beshert. It’s great. localbiz'

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Entrepreneurs are Everywhere Show No. 18: Sarah Calhoun and Steve Sims

Steve Blank

These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). I looked down upon those marketing majors, who just wanted to make money, and I thought this was the last thing that I would ever do. …I