Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

searchengineland.com

MAY 30, 2012

All Things SEO. B2B Search Marketing. Enterprise SEM. Enterprise SEO. In House Search Marketing. Search Marketing Toolbox. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library.

SEO 54

SEO SEM Social Media Search 54

The Startup Magazine

JANUARY 27, 2021

Hence, businesses must employ creative and unique marketing techniques for attracting the right audience in the online or digital space. As per the Huffingtonpost.ca , several businesses are constantly employing digital marketing stratagems for attracting new online leads, visitors, and customers.

SEM 133

SEM Marketing Campaign SEO 133

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. SEO is seldom “free.”. How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Hearpreneur

MAY 31, 2020

With doctors offices closing and tradeshows being cancelled, we’ve looked to social media as our main networking channel. We typically wait until after the first two to three months of results, but this is by far the highest converting channel and it works without fail. This should be done in a very strategic way.

Networking 149

Networking Entrepreneur Social Media Channel 149

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Apr-15: Head of Marketing (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Her packaging class was so good that we sent every new marketer at SuperMac to take it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Online Marketing. Email Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

YoungUpstarts

SEPTEMBER 10, 2018

Here are two of the reasons we were not accepted: The market strategy is not clear. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. The market strategy made complete sense to me and my team members.

Programming 124

Programming Chile B2B B2C 124

Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. Our suggestion was, “run away from the academic researcher market as fast as possible.”

Customer 264

Customer Cloud EC2 Channel 264

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

YoungUpstarts

APRIL 26, 2016

This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Its mobile app, even with deep linking, is not as richly connected.

Mobile 100

Mobile Web SEM Affiliate 100

crowdSPRING Blog

AUGUST 10, 2014

The tools of the engagement trade include everything from a friendly smile when a prospective customer walks into your store, to an blast via a recently purchased mailing list, to the trash that seems to stuff your mailbox,to the family-dinner-interrupting call from a tele-marketing professional (do-not-call lists aside).

Small Business 92

Small Business Customer SEM Sales 92

Brandanew

OCTOBER 28, 2015

How do we manage quality of brand experiences through another new channel? Before you add another tactic and channel reflect on what you’re providing to the listener. I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. Remember, podcasts are high quality channels.

Audio 100

Audio Audience Channel SEM 100

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 93

Small Business SEM SEO Social Network 93

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. But knowing where to spend your time, money, and effort on marketing initiatives can be a complicated process. Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands.

PPC 81

PPC Small Business Management Advertising 81

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 84

Small Business SEM SEO Social Network 84

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melissa Kwan. In this episode of the Duct Tape Marketing Podcast , I interview Melissa Kwan. Melissa Kwan set out to solve a problem in the market she was facing herself. eWebinar.com.

Technical Review 84

Technical Review Demand Cofounder Video 84

crowdSPRING Blog

DECEMBER 8, 2013

Well executed SEO/SEM campaigns can yield meaningful results, though be careful as it is not difficult for a business to spend more acquiring customers through these channels than those new customers might contribute to your bottom line. Related posts: Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns.

Small Business 85

Small Business Startup Campaign SEM 85

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Austin Startup

MARCH 26, 2019

Do you plan to regularly refresh your marketing collateral? How will you take advantage of SEO and SEM? They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. When is the right time to diversify your paid marketing mix? And something always breaks.)

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

OnlyOnce

APRIL 27, 2010

  Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.   First, Sherry Chiger’s story in Direct that One in Five Merchants Shuns Marketing Email has a poor headline for an interesting, data-rich article. last year to 1.9B last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.   First, Sherry Chiger’s story in Direct that One in Five Merchants Shuns Marketing Email has a poor headline for an interesting, data-rich article. last year to 1.9B last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.   First, Sherry Chiger’s story in Direct that One in Five Merchants Shuns Marketing Email has a poor headline for an interesting, data-rich article. last year to 1.9B last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. New tools aimed at making analytics for small business owners and marketing a snap come to life seemingly daily. If you can get very good at these two KPIs, you’ll always know what you can spend of marketing and labor.

Metrics 28

Metrics Small Business Analytics SEM 28

ConversionXL

JANUARY 21, 2021

The world’s best marketers don’t get to the top of their field by accident. But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills. So how do up and coming and advanced marketers prioritize professional development?

Marketing 163

Marketing SEO Video Analytics 163

Duct Tape Marketing

JANUARY 6, 2021

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by Kyndall Ramirez read more at Duct Tape Marketing. And let’s not forget, you’re the full-time Marketing director , too. And things start to get put on the back burner—like your marketing efforts. What a Marketing Manager does.

Hiring 82

Hiring Management Marketing Social Media 82

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74