ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What channels will you use (e.g., SEO for Startups )? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? SEO Support - will URLs need to be well formed?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What channels will you use (e.g., SEO for Startups )? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? SEO Support - will URLs need to be well formed?

Developer 384

Developer Founder Viral Oauth 384

Hearpreneur

JANUARY 22, 2023

3- Social media Photo Credit: Tom Miller In my professional view, social media will continue to play a crucial role in the digital marketing strategies of successful businesses. billion in 2025, the market for coworking is expected to grow. Thanks to Max Whiteside, Breaking Muscle ! #3- Facebook is here to stay. billion in 2021 to $13.03

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Up and Running

JANUARY 27, 2021

This unique vacation rental software allows you to: Handle bookings Management multiple properties Build a website Sync third-party booking channels Process payments. Plus, just because you integrate Lodgify into your tech booking stack doesn’t mean any of your other channels are on the sidelines. million , to be exact.

Software Review 79

Software Review Software Technical Review Social Media 79

Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

Marketing 93

Marketing Silicon Valley Cofounder Framework 93

YoungUpstarts

JULY 19, 2018

Whilst I think people are seriously underating the importance of SEO, there are plenty of people I know who are KILLING IT with Pinterest. As Facebook throttles more and more traffic to websites, SEO will make a big comeback. Maybe I should set up the first live growth hacking channel before someone else does…. What’s the point?

Social Media 113

Social Media Media SEO Channel 113

The Startup Magazine

JULY 28, 2023

Online marketing might not be as complicated as you think it is. SEO – Search Engine Optimization for Online Marketing Concept. You must represent your brand in your bricks & mortar building, online via your website, through your social channels, and in any other ad campaigns you run.

Marketing 101

Marketing Social Media Audience SEO 101

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 6- Email marketing.

Social Media 127

Social Media Entrepreneur Retention Finance 127

Women Entrepreneurs Can

MARCH 10, 2024

But just posting a video to YouTube isn’t going to make it go viral or automatically drive consumers to your website. Keep reading to learn more about the importance of video SEO and how companies can improve their search engine rankings on YouTube. What Is YouTube Video SEO? The question is: how can you do that?

SEO 73

SEO San Diego Analytics Video 73

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

MARCH 31, 2021

With content marketing, it can be easy to get lost in the noise and miss what matters. For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. But given marketers are often limited on time and resources, which should you prioritize if you have to choose?

SEO 163

SEO Metrics Social Media Audience 163

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.

Channel 57

Channel Marketing SEO Social Media 57

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. Selling to the mid-market is hard.

Restful 202

Restful Founder Revenue Acquisition 202

The Next Web

DECEMBER 12, 2013

A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

APRIL 13, 2017

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. Quick Primer on Growth vs. Marketing. In this worldview, there’s nothing fundamentally different about a growth role and a marketing role.

Analytics 99

Analytics Engineer SEO Channel 99

Brandanew

JUNE 3, 2016

Content Marketing ’s true worth was emphasized by Bill Gates when he said, “Content is king.” Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Why is it that despite multiple tries your content marketing campaign failed? Enroll NOW.

Campaign 100

Campaign Marketing Viral SEO 100

Women Entrepreneurs Can

MAY 5, 2023

When you hear the phrase ‘guerrilla marketing’ some people picture brutish Silverback gorillas strutting about, waving colourful signs all over the place – and as awesome as that would be, unfortunately, the word ‘guerrilla’ means something else entirely. So, what is meant by guerrilla marketing and is it still effective today?

Marketing 52

Marketing Campaign Viral SEO 52

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Brandanew

JUNE 15, 2015

Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. Here are 10 buzzwords and content marketing definitions to watch out for this year. Our industry fondly calls them ‘buzzwords’.

Viral 100

Viral Marketing Social Media SEO 100

The Startup Magazine

JUNE 6, 2021

Essentially, starting a business involves: Acquiring knowledge in unfamiliar fields; Doing marketing research; Gathering data to make financial and business decisions; A huge amount of planning. Market Research. The next thing is to do some market research on your target audience. Come Up with a Business Plan.

Social Media 172

Social Media Affiliate Audience Startup 172

The Next Web

JULY 20, 2013

Jonathan is also a UX and marketing consultant for major startups including Any.Do So you’ve developed your dream app and uploaded it to the market, eagerly waiting for a flood of downloads to propel your product to stardom. Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app.

PR 157

PR Development Team Review Viral Mobile 157

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. It’s a similar pattern to other content marketing plays.

Marketing 114

Marketing Viral Campaign Search 114

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Apr-15: Head of Marketing (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MARCH 20, 2019

Model for Marketing Maturity, Stage Three: Ignite written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite. This is the third episode in our three-part series on the Model for Marketing Maturity. Add to SEO.

Marketing 64

Marketing Social Media Campaign Analytics 64

The Startup Magazine

JANUARY 22, 2020

Video has always been a powerful marketing tool, but more so in this contemporary digital age where netizens worldwide simply seem to love videos. Video marketing creates a high rate of viewer engagement. Who knows, you might even go viral. There doesn’t exist a scientific formula for going viral. Are you using SEO?

Video 99

Video Social Media Viral Media 99

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Brandanew

NOVEMBER 2, 2015

If one had to determine the whole marketing funnel to generate any business, the steps would be as follows: Stage 1 Awareness – Making sure you’re only getting business in front of your niche of consumers that are likely to spend money with you at a later stage. Master SEO. Plan only for virality. START HERE.

Viral 100

Viral Social Media SEO Later Stage 100

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Your number one metric for any marketing initiative should be revenue.

Demand 124

Demand B2B Distribution Channel 124

Growthink Blog

FEBRUARY 22, 2018

An effective marketing plan is necessary to grow your business. Among other things, the right marketing plan details your target customers, your unique selling proposition (USP), and your pricing strategy. And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy").

Chicago 54

Chicago Marketing Search Channel 54

Growthink Blog

FEBRUARY 17, 2013

An effective marketing plan is necessary to grow your business. Among other things, the right marketing plan details your target customers, your unique selling proposition (USP), and your pricing strategy. And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy").

Chicago 109

Chicago Marketing Search Channel 109

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28