Startup Professionals Musings

APRIL 14, 2021

I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it. They depend on their favorite social channels and peers on social media to make emotional decisions for them, rather than rely on any kind of “cost-benefit” analysis.

Customer 432

Customer Social Media Dividend Technical Review 432

YoungUpstarts

JULY 5, 2011

It was during this time, while working with artists, Koutonin thought about a solution that would allow them to focus on cultural and artistic expressions instead of the stresses and high cost of marketing and promotion. GoodBuzz allows organizers to leverage on various channels – email, social networks, banners, word-of-mouth, etc.

Togo 222

Togo Africa Advisory Board Campaign 222

TechEmpower

JULY 24, 2023

How will you be taking this to market? What channels will you use (e.g., Ads, Viral/Social, SEO)? Often this ties to marketing support. Social Integration/Viral Outreach Is your application tied into any social networks? How do we prioritize internationalization versus getting something to market?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). People mistook the fact that these text advertisements worked in Google to say they would work in social networks.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 238

Social Media Media Startup Social Network 238

YoungUpstarts

FEBRUARY 2, 2014

Chances are good you have at least a personal channel – billions of users jump on each month. I’m guessing that means you … and if it doesn’t, you need to rethink your marketing and sales strategy. The majority of entrepreneurs market to their local area. Her articles have been published by the Hot in Social Media, Yahoo!

Entrepreneur 276

Entrepreneur Social Media HTML Engineer 276

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. It is a social network (like Facebook).

Analytics 151

Analytics Marketing Audience Channel 151

Gust

NOVEMBER 9, 2014

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Faster time to market. Find customers, partners and channels early. Use social networking to start the wave.

Agile 163

Agile Startup Lean Social Network 163

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Generative AI 80

Generative AI Marketing Campaign Differentiation 80

The Startup Magazine

OCTOBER 19, 2020

Marketing is one of the essential sources to intensify the rate of consumers for any business. Marketing generally includes advertising a company or products via media and other sources. In the latest scenario, digital marketing is not an innately novel concept while considering it through a marketing prism.

Social Media 140

Social Media Technical Review Marketing Social Network 140

YoungUpstarts

JUNE 26, 2017

The new generation is coming of age and marketers turn their gaze to the new consumer focus group. Generation Z is making its way into the market and its starting to reshape the tech world with their views and preferences. Social networks will once again have to adapt to the preferences of the new leading generation.

Social Media 138

Social Media Social Network Mobile Demand 138

YoungUpstarts

JANUARY 12, 2016

If a blogger or friend recommends a product on one of their social channels, you can click a link, view the product and make a purchase within minutes. Companies have to incorporate social strategies into their marketing efforts in order to compete. Currently Kishore is Founder at Nuviso Networks and Infore.

Social Network 100

Social Network Networking Social Media Technical Review 100

YoungUpstarts

OCTOBER 13, 2013

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

SEPTEMBER 15, 2011

During the launch of Blackberry 7, RIM executives mentioned that Southeast Asia is a key market for developing applications. RIM has over 67 million subscribers to-date, which makes it easy for any developer to build an application for a global market. Can you elaborate? Aziz: RIM has over 300,000 registered developers globally.

Developer 207

Developer Asia Thailand Singapore 207

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. You have to make social media a two-way street. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. BlinkTraffic will empower mobile users in developing markets (Jakarta, Sao Paolo, Delhi, etc.) JointBuy allows buyers to start a new deal on any available product and share the idea with others through existing social networking sites.

Lean 307

Lean Business Model Customer Development Guinea 307

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

NOVEMBER 3, 2011

Organizations can also import and use their own databases, and then create and populate surveys for free. “By Export and share data in usable formats. .” Export and share data in usable formats.

Audience 150

Audience Cofounder Database Social Network 150

The Next Web

DECEMBER 4, 2013

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Their approval is the most important – and most tenuous – social capital.

Social Media 158

Social Media Media Viral Startup 158

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Every fiber of your being.

Metrics 138

Metrics Campaign Email Marketing 138

Version One Ventures

SEPTEMBER 19, 2012

For example, Customer Acquisition Costs often increase once the more efficient marketing channels are maxed out and the company needs to find new users through less efficient means. Even more interesting are businesses that create network effects like marketplaces or social networks.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

NOVEMBER 8, 2010

The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. Hulu emerged in the social networking era and yet Boxee has been way out in front in terms of creating social viewing experiences. Tags: Tech Market Analysis.

Video 292

Video Technical Review Advertising Distribution 292

YoungUpstarts

NOVEMBER 20, 2012

According to a new PayPal survey conducted by market research agency GfK to measure the changing ways that consumers shop and pay, Singaporeans are planning to do at least half of their holiday shopping electronically this year. In Singapore, online and mobile shopping is set to enter a new phase. Mobile Commerce On The Rise.

Singapore 182

Singapore Mobile Software Review Asia 182

Up and Running

NOVEMBER 24, 2020

Which can be disastrous if you’re delivering different messages or even a misaligned tone through every channel. Choosing to message through the channels they use most and proactively reaching out. Engage across multiple channels. This is why you need to develop a customer engagement strategy.

Customer 150

Customer Social Network Channel Technical Review 150

crowdSPRING Blog

OCTOBER 10, 2018

This is a comprehensive guide to Facebook Messenger Marketing using chatbots. But the truth is that chatbots can improve marketing and make marketers’ lives easier. If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide. What is Messenger Marketing?

Marketing 87

Marketing Software Review Campaign Widget 87

YoungUpstarts

AUGUST 30, 2017

Integrate Your Content with Social Media. Using the most-trafficked social networks, you can place snippets of your content on Facebook, tags on Instagram or even turn an article into a video for YouTube. This way, you get more mileage out of a well-written post, and bring in new visitors from other channels.

Curation 164

Curation Analytics Social Media Metrics 164

YoungUpstarts

OCTOBER 23, 2016

By Raj Subramaniam, Executive Vice President, Global Marketing and Communications, FedEx Services. There’s increasingly an omni-channel approach to purchasing. Social Commerce. More than 2 billion people use social networks(8), such as Facebook and LinkedIn. Omni-Channel Retailing. It’s all just shopping.

Small Business 100

Small Business Asia Channel Technical Review 100

Duct Tape Marketing

DECEMBER 19, 2018

The Top Four Marketing Trends for 2019 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on 2019 Marketing Trends. If you’re a small business owner or a marketing consultant who works with small business teams, these are the trends you can’t afford to ignore.

Marketing 78

Marketing Technical Review Software Review Retention 78

Brandanew

AUGUST 13, 2015

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. Your Blog/ Content Marketing will allow you to get leads.

Small Business 100

Small Business Marketing Software Review B2C 100

YoungUpstarts

MARCH 27, 2012

But there are some industries that seem to take advantage of social media better than others. For some, social media is just a natural outgrowth of an already established marketing strategy; for others, they’ve done an exceptional job harnessing the power of social media. Travel and Hospitality.

Social Media 202

Social Media Media Small Business Reputation 202

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Let me start with a few addresses: 1355 Market Street. What’s the ARPU of a business on a social network? 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

crowdSPRING Blog

MAY 9, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Fantastic essay by @abbymyles on the current obsession with design/designers & market realities – crowdspring.co/1lWpMjT. 1mAl75N. . ” – crowdspring.co/1j0HTod.

Social Media 93

Social Media Small Business Design Media 93

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization. b) Content Marketing Strategy. Start with Research & Planning.

Technical Review 100

Technical Review Social Media SEO Curation 100

Duct Tape Marketing

MARCH 30, 2021

15 Chrome Extensions Every Marketing Consultant Should Employ written by John Jantsch read more at Duct Tape Marketing. Chrome extensions are incredibly useful (and often underrated) tools for marketers. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects.

Marketing 100

Marketing SEO Video Web 100

The Next Web

JANUARY 25, 2014

These products risk marketing too aggressively in their monetization setting the stage for bad reviews and discontented customers. As the number of users increases, you can provide incentives for these users to share your app on social networks. Social media is now an indispensable factor. Go where your users take you.

Technical Review 137

Technical Review Retention Startup Technical Support 137

ReadWriteStart

SEPTEMBER 3, 2010

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 so it shouldn't be long till they hop across the Channel. Not only does the country have a higher percentage of homes with high-speed Internet than the U.S.

France 163

France Technical Review Incubator Early Stage 163

VC Cafe

JUNE 18, 2012

The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133