TechEmpower

JULY 24, 2023

How will you be taking this to market? What channels will you use (e.g., Ads, Viral/Social, SEO)? Often this ties to marketing support. Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Who are the other stakeholders involved?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

Steve Blank

SEPTEMBER 22, 2011

Size the market opportunity. Pick market type (existing, new, resegmented). Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Craft Your Company Hypotheses (use the Lean LaunchLab ). Write down your 9- business model canvas hypothesis. List key features/ Minimal Viable product plan.

Lean 334

Lean Web Coder Business Model 334

TechEmpower

JULY 31, 2023

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.

Metrics 260

Metrics Startup Retention Acquisition 260

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Include marketing, sales, and customer rollout plans. This summary if often extracted as marketing collateral, with text and graphics for pitch handouts.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high.

Video 339

Video Technical Review Distribution Aggregator 339

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook has an incredible audience, 950 million strong and counting.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Market leaders may be left behind. Channel saturation.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. But how does it move from the power users to the rest of the market?

Software Review 232

Software Review Technical Review .Net Design 232

ConversionXL

NOVEMBER 25, 2020

In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129

Channel Metrics Algorithm Video 129

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. YouTube is magnificent. Why is this?

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Both Sides of the Table

JULY 27, 2013

But even if a VC is nasty a rant email back isn’t the right way to channel your frustration. We shared stories about our past rejections, about our inability to raise money in down markets, about the weeks left in cash, about how we were sure we were dead. Nothing good ever comes from that – even if you are right.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message.

Demand 124

Demand B2B Distribution Channel 124

YoungUpstarts

SEPTEMBER 15, 2011

During the launch of Blackberry 7, RIM executives mentioned that Southeast Asia is a key market for developing applications. RIM has over 67 million subscribers to-date, which makes it easy for any developer to build an application for a global market. Can you elaborate? Aziz: RIM has over 300,000 registered developers globally.

Developer 207

Developer Asia Thailand Singapore 207

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. According to Metz, the Social CRM process is fairly involved.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 92

Channel Acquisition Framework B2B 92

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. This mix is not a good start when it comes to sales and marketing. In order for my startup to be successful, I had to learn from scratch the way sales and marketing work. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

YoungUpstarts

JUNE 18, 2020

Do they still need marketing at all? They also have immense viral potential on social media. Your brand can reach people easily and quickly by way of product explainer marketing. According to Explainer Videoly’s research on a client’s YouTube channel, animated videos sit at the top 3 rankings by viewership and likes.

Video 229

Video Advertising Technical Review Viral 229

The Next Web

DECEMBER 4, 2013

With an innovative product in the consumer payment space, the company had viral-ready content. Think of this as a marketing expense; these early adopters are the most valuable members of your social marketing team. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. That being said, virality is a matter of more than luck. About the Author.

Viral 71

Viral Campaign Social Media Audience 71

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

MAY 19, 2010

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Partner 240

Partner New York City Cofounder Syndicate 240

VC Cafe

NOVEMBER 2, 2019

In Rob Go’s words: For seed and Series A deals, investors will also need to see a high-potential team with founder/market fit , a large and attractive market opportunity , and a business model with increasing returns to scale. Investors look beyond top line metrics to assess other important factors. Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

VC Cafe

MARCH 16, 2025

Few free growth channels remain, and incumbents often own or clog the major avenues. In today’s AI landscape, this means moving beyond basic text interfaces to leverage AI for innovative features and engagement mechanics that drive viral adoption and organic growth. Gaming founders know this challenge well.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Viral 228

Viral Marketing Startup Demand 228

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157

Metrics Marketing Campaign Audience 157

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. 05:03] There is so much you could measure today, a lot of data to be analyzed. Like this show?

Software Review 95

Software Review Marketing Metrics Analytics 95

YoungUpstarts

MARCH 27, 2012

For some, social media is just a natural outgrowth of an already established marketing strategy; for others, they’ve done an exceptional job harnessing the power of social media. Its no secret that marketers are flocking to social media in order to connect businesses with new customers and maintain existing customer relationships.

Social Media 202

Social Media Media Small Business Reputation 202

The Startup Magazine

MARCH 26, 2024

With this strategy, financial institutions can better communicate with their target audience, manage their online reputation, and negotiate the intricacies of the digital financial market. They allow instantaneous communication with stakeholders as well as swift reactions to changes in the market or rumors.

PR 147

PR Public Relations Social Media Audience 147