YoungUpstarts

JULY 26, 2017

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. IDC research shows that the SaaS market will surpass $112.8 SaaS marketing is unlike other marketing. Content Marketing.

Web 127

Web Software Review Software Technical Review 127

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. ” 6 Customer Journey Mapping Examples.

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

JUNE 15, 2011

By doing a quick search for your favorite brand on media such as Flickr or YouTube, you can see that not only have companies opened official channels, but the employees. It can also be complicated to direct visitors from one channel or network to the other, depending on what digital media you want them to experience.

Social Media 169

Social Media Media Singapore Channel 169

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization. b) Content Marketing Strategy. b) Content Marketing Strategy.

Technical Review 100

Technical Review Social Media SEO Curation 100

YoungUpstarts

DECEMBER 8, 2015

New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared. In my view, the best thought leader is the one who recognizes a pattern in the market’s approach or general direction.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. The channels. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

FEBRUARY 18, 2020

The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing. With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Personalization is a must in today’s sales and marketing world.

Sales 100

Sales Vesting Technical Review Channel 100

YoungUpstarts

MARCH 27, 2020

by Erin McCoy, director of content marketing and public relations at Killer Visual Strategies. And marketers can attest that custom-designed visual content performs better: 40.2% Motion graphics and videos can be cut up or repurposed into bite-sized GIFs for sharing across social media channels. Visual eBooks & White Papers.

Marketing 232

Marketing Social Media Public Relations Widget 232

OnlyOnce

APRIL 26, 2011

I share the column with my colleagues Jack Sinclair and George Bilbrey and we cover how to approach the business of email marketing, thoughts on the future of email and other digital technologies, and more general articles on company-building in the online industry – all from the perspective of an entrepreneur. Key Elements. Key Elements.

HTML 74

HTML Development Team Review Business Model Technical Review 74

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Brandanew

MAY 6, 2016

The way a new customer was acquired wasn’t just through a single channel but spread across. When buyers respond to your content by downloading white papers or registering for webinars, it’s time for a sales rep to follow up and. No longer would the buyer come to a trade fair and decide on the spot.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 95

Social Media Media B2B B2C 95

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Duct Tape Marketing

MAY 2, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast. Click on over and give us a review on iTunes, please!

SEO 91

SEO Search Generative AI Engineer 91

Duct Tape Marketing

MAY 3, 2013

Today is guest post day here at Duct Tape Marketing and today’s guest is Gordon Graham – Enjoy! Ever seen a “white paper” on the web… and figured those are only for the big guys? If you’d like to put this high-powered marketing device to work, here are eight tips on writing effective white papers.

Australia 78

Australia Small Business New York Design 78

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar.

Marketing 72

Marketing Social Media Sales Media 72

Steve Blank

OCTOBER 7, 2010

I was VP of marketing at Ardent , a supercomputer company where a year earlier I had a painful and permanent lesson about Customer Discovery. I was smart, aggressive, young and a very tactical marketer who really hadn’t a clue about what strategy actually meant. I was a great marketer. To Do list. Can You Pull This Off.

Customer Development 316

Customer Development Singapore Channel PR 316

ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. More on this as we get deeper into measurable web analytics for B2B marketing sites. Acquire prospects. Measuring Brand Awareness.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. 00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. Would you support that idea? [10:39]

Community 68

Community Kuwait Cofounder Bootstrapping 68

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 120

Marketing Social Media Startup Channel 120

Seeing Both Sides

JULY 11, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve , suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ve been thinking a lot lately about scaling sales. . in quota for a rep (i.e., $1m

Sales 50

Sales Technical Review Software Review B2B 50

Genuine VC

JANUARY 23, 2012

It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. Brute force a mini-market and expand. Some combination of the above.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

Product 88

Product Framework Technical Review Cofounder 88

Duct Tape Marketing

DECEMBER 18, 2019

Transcript of Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Java 61

Java Metrics Mobile Technical Review 61

Women Entrepreneurs Can

FEBRUARY 3, 2025

You need to evolve your marketing strategy constantly. If you are looking for more ideas to engage customers and expand your reach, take a look at these innovative ways to boost your business marketing strategy. Leverage Video Marketing Video content continues to dominate engagement.

Marketing 40

Marketing Social Media SEO Audience 40

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. Most VCs we surveyed use Gartner’s research to quantify consumer trends and market opportunities.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

As they ask management what happened, a common answer will be that the market was really tough, and deals just didn’t close the way that they hoped. They also don’t have a great plan for what they are going to do differently next quarter, other than hope that the market improves, and that more deals will close.

Metrics 55

Metrics Design Entrepreneur Startup 55

YoungUpstarts

JULY 10, 2018

by Justin Champion, author of “ Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way “. By now you realize that the old method of marketing doesn’t work. That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Educate the reader.

Audience 138

Audience Chicago Conversion Campaign 138

The Next Web

MARCH 2, 2014

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. The rise of inbound links to your website can help inform your future content marketing efforts by shinning light on what works and what doesn’t. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc.

SEO 159

SEO Analytics Social Media Metrics 159

www.kalzumeus.com

AUGUST 13, 2012

Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. in marketing. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Kalzumeus Software. Greatest Hits.

Email 54

Email Software Review Software Campaign 54

YoungUpstarts

SEPTEMBER 10, 2015

Effective marketing initiatives are designed with this purpose in mind. But no matter how skillfully designed your marketing materials are, nothing is as effective in building relationships as a face-to-face meeting. That’s why every growing business should consider an event marketing strategy.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Austin Startup

FEBRUARY 1, 2018

Is it an exciting challenge to create and study information about markets, industry trends, competitive movements, user sentiment; and to evaluate that information, and to find within it the answers about what a fast-growing and fast-developing company should do next? Are you passionate about creating great user experiences within a product?

Management 85

Management Product Technical Review Software Review 85

YoungUpstarts

MAY 11, 2014

The secrets to this and more can be found in “ Launch “, by social media marketing guru Michael Stelzner. Host of the popular Social Media Marketing podcast (I’m a fan and regular listener), Stelzner’s book is a treasure trove of social media tricks and tips. Great Content – the Fuel of Marketing.

Social Media 160

Social Media Media Community Advertising 160

The Startup Magazine

OCTOBER 5, 2020

Larger, more established enterprises can take on the cost of testing a large number of marketing channels. It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. But you don’t have that luxury.

Customer 114

Customer Lead Generation Early Stage Social Media 114