ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin. .

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

OCTOBER 25, 2014

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Make sure they match before you commit. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. How do I measure success?

Metrics 271

Metrics Technical Review Leadership Framework 271

ConversionXL

OCTOBER 14, 2021

Does your messaging at each touchpoint match customer intent? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand momentum is a brand tracking metric that walks the line between qualitative and quantitative. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

JANUARY 22, 2014

as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. The reality for a regional investor is that you have to match the capital you raise to the deal/exit environment you are in. The cloud , open-source development tools and web 2.0

Early Stage 295

Early Stage Silicon Valley Oregon Technical Review 295

Startup Professionals Musings

APRIL 20, 2013

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Make sure they match before you commit. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. How do I measure success?

Startup 253

Startup Metrics Technical Review Leadership 253

crowdSPRING Blog

MARCH 25, 2012

QR code marketing has brought outdoor advertising into the 21st century by tying together the ancient art of cave painting with the modern art of website metrics. Outdoor and print.

Lean 98

Lean Channel Marketing Software Review 98

The Startup Magazine

JULY 24, 2024

Regularly reviewing performance metrics can help identify areas for improvement. Regularly auditing your inventory can prevent discrepancies and ensure that your records match physical stock levels. Familiarizing yourself with Amazon’s Seller Central platform can streamline many tasks.

Cost 167

Cost Technical Review Software Review Stock 167

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. I couldn’t care less about those.

Silicon Valley 272

Silicon Valley Technical Review RSS PR 272

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Up and Running

APRIL 13, 2021

Make sure the way you organize the sales forecast in rows or items or groups matches the way your accounting (or bookkeeping) tracks them. Match your chart of accounts, which is what accountants call your list of items that show up in your financial statements. Accounting needs detail, while planning needs a summary.

Forecast 147

Forecast Matching Balance Sheet Software Review 147

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Choose at least a network or two that match your business’ current scale in addition to starting aspirational presences on obvious services like Facebook and Twitter. Startup Example: Zappos. Strategy Adopted: Leveraging Social Media Analytics.

Social Media 158

Social Media Media Viral Startup 158

Occam's Razor

JUNE 25, 2012

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Implication on the Visits metric: You get the best case scenario of a Visit.

Analytics 131

Analytics IP Web Metrics 131

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Are their clients matching up with ours? Then match your requirements against partner teams and prioritize partners who check the most boxes. Go against them – you will struggle. Selecting Partners.

Channel 84

Channel Partner Programming B2B 84

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 125

Analytics Channel Metrics Web 125

Up and Running

MAY 1, 2014

Milestones and Metrics. Your prices need to match up with consumer demand and expectations. Does your packaging match your positioning strategy? You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. See Also 8 Tips For Getting Your Product Into Retail Channels.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

DECEMBER 22, 2008

The online channel often, though not always, can be a lower cost channel. will ensure your job security and the channel's security as well. You are on your way to measuring online impact of your offline channel! [I Bonus Tip : Another great strategy is to use the same coupon code between your channels.

Analytics 122

Analytics Campaign Maldives Software Review 122

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Are their clients matching up with ours? Then match your requirements against partner teams and prioritize partners who check the most boxes. Go against them – you will struggle. Selecting Partners.

Channel 77

Channel Partner Programming B2B 77

YoungUpstarts

APRIL 5, 2018

Content Execution : Even the best, most eye-catching and expertly crafted content is meaningless unless the right channels have access to it. A content strategy is only one aspect of a successful marketer’s job that provides a clear outline of curation, creation, and distribution, which should result in growth through conversion.

B2B 153

B2B Marketing Distribution Curation 153

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists? Change the metric on top of the page to Goal Values and bam!

Analytics 160

Analytics Search Campaign eCommerce 160

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

Hearpreneur

OCTOBER 25, 2023

The first step is to have a domain name that matches your business name. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. A website is a digital storefront for customers to order and place products in their online shopping cart.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

OCTOBER 31, 2014

Both feature a full menu of Dimensions and Metrics you can filter on, and a set of rules you can select. The wide use of Goals as a conversion metric across Google Analytics reporting makes it easy for you to ask and answer the question: Are my visitors accomplishing the tasks I want them to when they visit my website?

Analytics 134

Analytics Software Review eCommerce Conversion 134

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Once you have goals defined, you can easily filter your data to know which channels are driving these conversions. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 5, 2013

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. A metrics company! You have to maintain the scent. It’s like they coordinated!

Advertising 111

Advertising Bulgaria UAE Matching 111

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. In these examples I was selling enterprise software where the vocab matched perfectly.

Customer 167

Customer San Francisco Lean Hockey Stick 167

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. It’s also important to match the marketer to the company. But HubSpot doesn’t even talk about that now.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM isn’t a quick and easy win. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

JANUARY 20, 2025

Improving Decision-Making Data provides clarity, helping startups to prioritize plans and channels that deliver the best results. Having a well-structured content calendar will mean that you are publishing regularly and maintaining a steady online presence across all channels.

Artificial Inteligence 144

Artificial Inteligence Marketing Campaign Startup 144

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Green 95

Steve Blank

DECEMBER 17, 2009

Customer Development suggests that founders have continual and timely customer, channel and market information. Web startups are at real disadvantage here as founders may confuse web metrics, A/B testing and on-line surveys as the entirety of first-hand knowledge – for most web business models they are not. Continual Data Flow.

Metrics 243

Metrics Customer Customer Development Lean 243

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. It’s an opportunity to match your visitor data in a holistic, advanced way with your AdSense data to really fine tune your advertising revenue.

Analytics 132

Analytics Software Review eCommerce Search 132