Startup Professionals Musings

OCTOBER 9, 2023

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162

Channel Analytics Campaign Conversion 162

Startup Professionals Musings

FEBRUARY 6, 2021

Words alone, like “improved efficiency”, “paradigm shift,” and “breakthrough technology” won’t convince people to follow you. For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers.

Metrics 387

Metrics Technical Review Leadership Framework 387

Startup Professionals Musings

OCTOBER 11, 2023

For example, the development of reusable rocket technology by SpaceX and Amazon, who could not match NASA supplier budgets, has opened huge new opportunities in space travel and exploration. I encourage you to be proactive, even with constraints, in exploring variations on your base technology that can expand the market.

Technical Review 277

Technical Review Partner Matching Channel 277

YoungUpstarts

NOVEMBER 16, 2018

Getting great reviews online is so important in attracting new customers (and, sometimes even keeping your regulars as perceptions can change over time). So, how do you improve your reviews as a restaurant owner… and, what’s a sure fire way to ensure you patrons get clicking on those stars? Instigating those ‘feel good’ vibes.

Technical Review 167

Technical Review Social Media Campaign Channel 167

VC Cafe

MARCH 1, 2024

In addition, founders thinking about starting a company can be overwhelmed by choice, as there are so many problems to tackle with technology, but it could be comforting to know that investors are interested in those areas in the first place.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Steve Blank

APRIL 5, 2017

For example, our goal could be: Create demand for our products and drive it into our sales channel. For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand. Craft messages to match what your audience has already told you.

Marketing 318

Marketing Audience Technical Review PR 318

Steve Blank

MARCH 15, 2017

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. Generate end-user demand (to match our revenue goals). Drive that demand into our sales channels. That was it.

Startup 329

Startup PR Public Relations Channel 329

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. The same was true for the Product Marketing group.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Steve Blank

FEBRUARY 11, 2010

In Discovery startups take all their hypotheses about the business model: product, market, customers, channel, etc. The phone call would sound something like: “We have a company with great technology and a hot product but at the last board meeting we determined that they have a marketing problem. But now the bill had come due.

Burn Rate 252

Burn Rate Silicon Valley Marketing Boston 252

The Startup Magazine

JULY 24, 2024

Regularly reviewing performance metrics can help identify areas for improvement. Amazon charges fees for storage and fulfillment, but many sellers find these costs worthwhile due to the increased sales volume and customer satisfaction. Familiarizing yourself with Amazon’s Seller Central platform can streamline many tasks.

Cost 145

Cost Technical Review Software Review Stock 145

View from Seed

SEPTEMBER 12, 2017

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. The old brands and distribution channels are dead or dying. Apparel is currently one of the most fascinating categories within the Everyday Economy.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

Startup Professionals Musings

OCTOBER 25, 2014

Words alone, like “improved efficiency”, “paradigm shift,” and “breakthrough technology” won’t convince people to follow you. For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers.

Metrics 271

Metrics Technical Review Leadership Framework 271

YoungUpstarts

AUGUST 2, 2015

FAQs, technical support forums, and other platforms assist customers with product issues. Identify keyword groups and content types: Match relevant keywords and topics of interest. To integrate optimization, social media and content marketing into your organisation, a combination of process, people and technology is required.

Technical Review 100

Technical Review Social Media SEO Curation 100

Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

Technical Review 82

Technical Review Software Review B2B Demand 82

Startup Professionals Musings

APRIL 20, 2013

Words alone, like “improved efficiency”, “paradigm shift,” and “breakthrough technology” won’t convince people to follow you. For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers.

Startup 253

Startup Metrics Technical Review Leadership 253

Startup Professionals Musings

FEBRUARY 7, 2015

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

YoungUpstarts

DECEMBER 6, 2011

Cloud computing has become a buzzword in the recent years, with numerous companies providing the technology to enable organizations to access applications over a network to remote computing sites. This flexibility helps them to free up unnecessary costs associated with running their IT structure and channel it to other purposes.

Cloud 223

Cloud Asia Government Mobile 223

Startup Professionals Musings

DECEMBER 14, 2015

Gerber memorialized this concept many years ago in his classic book E-Myth , which postulates that most startups are initiated by entrepreneurs with technical skills, rather than business skills, resulting in a high failure rate. In fact, both customers and investors often avoid the perceived high risk of innovative technology pitches.

Technical Review 120

Technical Review Startup Angel Investor Social Media 120

YoungUpstarts

MARCH 20, 2018

The rise of technology has invited a fall in consumer trust. More and more each year, the online community is becoming populated by a generation of tech-savvy individuals. Customer service in the digital world is especially demanding as it is now an omni-channel operation. Post Customer Reviews.

Customer 200

Customer Technical Review Security Internet 200

crowdSPRING Blog

MARCH 25, 2012

A phrase we hear a great deal is “hyperlocal,” which Wikipedia defines as being “ synonymous with the combined use of mobile applications and gps technology. Restaurants near my location pop up complete with photos and reviews and before I know it, there I am sipping coffee and eating eggs with bacon.

Lean 98

Lean Channel Marketing Software Review 98

YoungUpstarts

SEPTEMBER 6, 2019

Small businesses offer the sort of personalized care and customer service that corporate giants can never match. If you can give your targets a cohesively branded look across your channels, you’ll be on your way to living up to their scrutiny and standards. Keep up with online reviews. Maintain thriving social accounts.

Technical Review 164

Technical Review Channel Audience Web 164

View from Seed

FEBRUARY 24, 2021

By removing physical boundaries, the care delivery modality provides an obvious advantage to more efficiently match geographically unbalanced provider supply with patient demand. . Another possible growth channel is through employers, though competing with other benefits is never easy. Affordability . Scalable Go-To-Market .

Vertical 156

Vertical Software Review Portfolio Demand 156

Hearpreneur

JANUARY 20, 2021

We’ve also seen extensive use of technology and increased remote working. The trends shifting in the eLearning sector due to the influence of COVID 19 on schools and colleges across the United States and the world are shifting to a hybridized-online and in-person format. 9-More precise algorithms to match couples.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I want to know how many people, their level of tech sophistication, their age and their interests. How much power does Google have due to search? Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

JUNE 11, 2014

From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Empower customer reviews that are actually helpful. Personalization is hard from a technology perspective. We will look at many different examples. From bras to dresses.

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

SEPTEMBER 23, 2020

MeUndies has had multiple shipment delays recently and took to Twitter to share how they’re working to make things right: With shipping delays almost inevitable this holiday season, create an action plan for how you’ll keep customers informed across all your communication channels. Give guidance on gift-giving.

eCommerce 125

eCommerce Software Review Technical Review Stock 125

ConversionXL

OCTOBER 7, 2021

Instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs, and crash-your-computer-yes-really stability problems. Where possible, use endorsements from industry influencers or positive reviews from customers who’ve tested your MVP. Image source.

Product 142

Product Marketing Software Review Social Media 142

Up and Running

DECEMBER 18, 2013

Whether you’re a nonprofit, a new small business, a high-tech startup, or an up-and-running company, and whether you’re looking for a loan or a grant or an equity-sharing arrangement, there is an option for you. MicroVentures is very similar to EarlyShares, but with an explicit focus on tech companies. If you’re looking for a grant….

Kenya 119

Kenya Angel Investor Technical Review Software Review 119

The Next Web

JANUARY 19, 2014

No matter how old you are, what year it is and what technology is used, networking will continue to affect an individual’s professional growth, in addition to skillset and experience. Start by joining multiple Meetups in your area that match your expertise, industry and most important, where you want to meet the right contacts.

Networking 167

Networking Social Media Technical Review Media 167

VC Cafe

JUNE 18, 2012

Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London. Utilizing a recently developed innovative technology, BetterView leads a revolution in the content world. Applicaster - Company Website.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

DECEMBER 22, 2008

The online channel often, though not always, can be a lower cost channel. will ensure your job security and the channel's security as well. Give them due credit. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign. Let's get going.

Analytics 122

Analytics Campaign Maldives Software Review 122

ReadWriteStart

SEPTEMBER 8, 2020

We want to make sure that every time we match an engineer with a company, individuals get up to speed and seamlessly integrate into their new team as quickly as possible. New engineers should also know when performance reviews will happen. Here’s how we do it: Remote Developer Team Integration Done Right. What’s the cadence?

Engineer 150

Engineer Software Review Hiring Development Team Review 150

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. By having its product reviewed and linked to by industry influencer Lane Sebring , Kajabi has raised the profile of its product.

Advertising 131

Advertising Cost Customer PR 131

The Startup Magazine

JUNE 20, 2023

Create a distinct brand identity that matches your values, area of expertise, and selling point. Leverage the power of testimonials and reviews Testimonials and reviews are powerful tools for growing your real estate business. Display these testimonials prominently on your website and social media channels.

Technical Review 154

Technical Review Social Media Networking Differentiation 154

ConversionXL

JUNE 23, 2020

In past print and current online versions, they match the appearance, perception, and function of the media outlet where they’re hosted, so they don’t really look like ads. For many companies with target audiences in SaaS and tech—generally savvy audiences—that percentage is likely far higher.). According to Harvard Business Review :

Technical Review 105

Technical Review Software Review Audience Advertising 105