VC Cafe

MARCH 16, 2025

Attractive Consumer Opportunities in 2025 and Beyond While there hasn’t been a blockbuster IPO for consumer tech companies (mobile apps, B2C model startups) that matches the scale of Uber, Airbnb, Roblox, DoorDash, or Unity over the past 5 years, it feels like the momentum for consumer tech is rapidly changing.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs of your audience. About the Author.

Viral 71

Viral Campaign Social Media Audience 71

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Match with competitor prices and market demographics. Test your channel and support strategy. Confirm that your product or service solves the problem.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

View from Seed

AUGUST 30, 2016

Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

MARCH 20, 2018

When the Google Arts and Culture app released a feature in January that matches a selfie to a famous work of art, it didn’t take long for the doppelganger game to go viral. Customer service in the digital world is especially demanding as it is now an omni-channel operation. And Google says it’s time to get SSL certified.

Customer 200

Customer Technical Review Security Internet 200

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Solitude & creativity go hand-in-hand. I use tools to invoke my creative self. One example is driving, which has an actual physiological reason it makes you creative.

Technical Review 356

Technical Review Framework Audience Media 356

ReadWriteStart

JUNE 17, 2020

However, few channels can match video content as the best medium to display a company’s competence and expertise that will let you in to your customer’s hearts. Videos are viral in nature, and within the right marketing strategy, they can spread through the internet like wildfire.

Video 150

Video Software Review Startup Audience 150

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. The first step is to have a domain name that matches your business name.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. TikTok users embrace ecommerce.

Customer 102

Customer Viral Audience Campaign 102

mashable.com

OCTOBER 27, 2010

Simply fill out a profile about yourself and your goals, and then search the mentor profiles that match your needs. More than 1,000 matches have been made to date. If your selected mentor agrees that they’re a good fit, you can exchange contact information and start learning from each other. What will you find here?

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

mashable.com

MAY 24, 2011

David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. It has to continue to evolve to match against the native apps. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Mobile 90

Mobile Web Social Media Software Review 90

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165

Channel PPC Marketing SEO 165

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Pre-click message (what the ad says) needs to match post-click message (what people see after they click on the ad). High five! #5 ” Yeah right.

PPC 132

PPC Mobile Conversion Stock 132

mashable.com

JUNE 8, 2010

They can message each other privately or choose to follow particular people whose interests match their own. Pros: You can search for students whose locations and skill sets match up with your company. Cofoundr This simple forum is intended to help entrepreneurs build teams and solicit advice from a pool of like-minded people.

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

mashable.com

AUGUST 20, 2011

First, find an area that matches your companies needs and budget. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Real estate agent David Goldberg of Living NY offers some guidelines and wisdom. Publisher Platform (P3). startupcto

Cofounder 81

Cofounder San Francisco Social Media Startup 81

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Viral Content Bee , my own platform, allows users to upload (non-promotional) URLs for others to share on a variety of social media platforms, including Twitter. Step 2: Set up a Twitter-friendly conversion channel. Who needs this step?

Conversion 68

Conversion Social Media Search Campaign 68

mashable.com

OCTOBER 11, 2011

If your company or someone within your company matches a journalist request, respond by clearly explaining how you could add value to the story. Subscribe to the Business channel. viral video. It’s much easier to pitch a reporter when you already know what he or she is writing. Public Relations. 227 followers. television.

PR 103

PR Startup Social Media Technical Review 103

ConversionXL

OCTOBER 14, 2021

Does your messaging at each touchpoint match customer intent? Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Mistakes, scandals and bad PR happen, and they can influence results drastically in the short term, as can positive events such as going viral.

Metrics 157

Metrics Marketing Campaign Audience 157

mashable.com

NOVEMBER 3, 2010

Identifying and matching themes are key if you’re looking for a way in at Foundry Group. You may also want to consider Crowdfunding at Seedups which is an innovative online matching service that allows entrepreneurs to raise up to £250,000 in seed capital from Business Angels. Seedups Hi Jeremy. What will you find here?

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Software By Rob

MARCH 26, 2015

From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. As for a single traffic source, focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

sharkseo.com

NOVEMBER 29, 2010

Also, when you check keyword search volumes, it’s best to make sure you check “Exact match&# instead of “Broad match&# (the default). Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. Plan a bit of post-launch viral content. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Software By Rob

MARCH 26, 2015

From validating an idea, to testing message-to-market match, coming up with a marketing plan , and actually building the product, it’s a miracle anything gets launched at all. As for a single traffic source , focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. Match with competitor prices and market demographics. Finalize your channel and marketing strategy.

Product 137

Product Advisory Board Business Model Cofounder 137

Software By Rob

MARCH 26, 2015

From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. As for a single traffic source, focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

Brandanew

JUNE 20, 2016

Contrary to what you may want to hear, going viral doesn’t have much to do with it. You have a set of business goals that match with your content. It’s important to match content goals with your business goals to fully realize the benefits of content and generate a business positive ROI. What does success mean?

Marketing 124

Marketing Framework Curation Matching 124

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. But even they struggle to repeat their original success.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Open, and that match there is Roger Federer and he won that tournament that year. It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. In the Magic site’s case it was a forum that would grow virally by itself. I rented an apartment and had a really good summer.

Technical Review 82

Technical Review Software Review Prospectus Audience 82

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115