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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. On-metadata vs. off-metadata factors. Optimizing on-metadata elements and building your app brand.

Metadata 121
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Related to campaign codes are the metadata you collect via tagging within a digital experience. You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models.

Analytics 113
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

Optimize page titles, meta descriptions, and URLs: metadata is essential for targeting local keywords. Your website also includes the other basic elements of SEO: optimized metadata, good site structure, plenty of backlinks, and so on. But alongside this, you should also improve your accompanying digital channels too.

SEO 147
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Outsmart Competitors With Agency-First Web Design

Duct Tape Marketing

John Jantsch (08:09): Yeah, I was going to say, I actually think they've moved from being a channel to actually being the hub. But I think that it is very good, as you said, at creating efficiencies, doing mundane things, creating writing metadata. Yeah, I think those are the best channels to reach out to us.

Web 74
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The Three Elements of an Effective Total Online Presence

Duct Tape Marketing

And beyond what is actually on your website for prospects and customers to find, you need to be paying attention to the metadata behind the scenes. Content drives every channel. Fill your pages with local data, content, and resources.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

So the reason why there's so much there is because we want to make sure that when we're doing all of those things and all of the other channels that we're on one plus one equals three, instead of I'm doing this over here and I'm doing that over there. For my work, it's usually LinkedIn, but there's many other channels.

SEO 91
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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

And now different channels are emerging. We don't host your content, we're just pulling in the metadata and then presenting it to our audience. I think different content formats are emerging as well as emerging technologies. Pitch me on what I would get if I came to the Juice and had you help me with my marketing.