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So I'm actually from my agency spinning up a syndication campaign that we'd done a while back where I'm not just publishing on my website or LinkedIn, but I'm also publishing on many other websites. 14:03): There's a number of channels that you can publish on LinkedIn, YouTube, TikTok, Instagram, whatever works well for your audience.
Companies will always create and present content but with increasing frequency they are now capturing, tagging with metadata, and syndicating across their various assets content which is created by people other than those who work for the company. The big shift in web content is how user generated content is being captured and re-used.
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