VC Cafe

JULY 29, 2012

Goleman added a new facet to how humans measure intelligence, which was previously generally viewed as a person’s IQ – a narrow metric revolving around linguistic and math skills. make a copy of this Google doc template of the Business Model Canvas to re-jig who your users, collaborators, channels and business model(s).

Engineer 145

Engineer Technical Review Software Review Startup 145

Occam's Razor

JUNE 25, 2012

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Implication on the Visits metric: You get the best case scenario of a Visit.

Analytics 131

Analytics IP Web Metrics 131

Up and Running

MAY 1, 2014

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. Milestones and Metrics. Read more ». Marketing and Sales Plan.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

DECEMBER 22, 2008

The online channel often, though not always, can be a lower cost channel. will ensure your job security and the channel's security as well. You are on your way to measuring online impact of your offline channel! [I Bonus Tip : Another great strategy is to use the same coupon code between your channels.

Analytics 122

Analytics Campaign Maldives Software Review 122

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Ok ok some of them puked and bounced.

Analytics 116

Analytics Conversion Campaign Redemption 116

Up and Running

MAY 12, 2020

Establish milestones and metrics for your business plan. To make your business plan work for you, you’ll want to incorporate milestones and metrics from the start. Like the rest of your business plan, your exit strategy does not need to be set in stone. Ergonomic equipment: wrist rests, monitor risers, footrests, and so on.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Startup Lessons Learned

OCTOBER 4, 2008

So if youre new, consider not paying any attention to the rest of this post, and just diving into the archives, if you havent already. Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

AUGUST 24, 2009

But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). The old models are broken, and we do not yet have new models to replace them. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

OCTOBER 31, 2014

The rest are based on data points that are part of standard Google Analytics collection processes. Both feature a full menu of Dimensions and Metrics you can filter on, and a set of rules you can select. Watch: Introduction to the Events Flow Report on the Google Analytics YouTube channel. Quick Facts About Events.

Analytics 134

Analytics Software Review eCommerce Conversion 134

Startup Lessons Learned

NOVEMBER 7, 2008

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Its my understanding that at one point (if not currently) Time-Life books did essentially this for their book series.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

MARCH 28, 2019

Whatever your objective, establish the metrics you want to track in advance to determine whether your launch is a success: Comments and reviews received; Number of upvotes; Number of downloads/active installs; Referral traffic from social media and Product Hunt; Mentions in the media and on social media platforms. Rest before the launch.

Campaign 127

Campaign Product Technical Review Social Media 127

YoungUpstarts

JUNE 12, 2012

They’re essential because they can be used to promote your service language, expand your service vision, showcase your new hires, announce your latest contest, explain your measures and service metrics, and give voice to your customers’ compliments and complaints. Service Measures and Metrics. Were you really glad to see it?

Singapore 170

Singapore Architecture Metrics Hiring 170

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Green 95

The Startup Magazine

MAY 22, 2018

They’ll allow the rest of the staff to focus on other business processes. Have well-managed communication channels: the feedback from your customers come in through different channels. But at this stage, you need to have one official channel for the customers to be in contact with you.

Customer 92

Customer Early Stage Churn Rate Startup 92

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. 24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JULY 3, 2020

You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. Now, we’re wrapping up a data lake that stores data across all customer touchpoints on most channels, from acquisition to re-engagement. Someone will need to track additional metrics. Process and methodology.

Technical Review 107

Technical Review Software Review API Analytics 107

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. For example, securing two or three companies within an industry may give you leverage with the rest of the industry. ABM isn’t a quick and easy win. What do people think of you?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

SEPTEMBER 1, 2020

The key is not to get bogged down by short-term metrics at the expense of long-term growth. Use your email list and social media channels to highlight specific products based on your ICP. Consider how your email, SMS, and phone channels can improve customer service. Change the way your company defines “success.”.

Customer 132

Customer SMS Retention Acquisition 132

Occam's Razor

FEBRUARY 25, 2013

Web Analytics, the first two rows disappear, the third might not apply, but the rest might. Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. Multi-channel attribution modeling is not easy. Say you use Yahoo!

Analytics 143

Analytics DC Web Revenue 143

Startup Lessons Learned

JANUARY 18, 2010

Build in response to a signal from the "customer", and otherwise rest or improve. But instead of channeling all my energy towards building new features, I channel roughly 80% of it towards measuring and optimizing existing features. Build in response to a signal from the "customer", and otherwise rest or improve.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Analytics SEC Acquisition 160

Duct Tape Marketing

SEPTEMBER 12, 2017

While conducting your audit: Start with the homepage – If you find issues on your homepage, odds are you’ll find issues throughout the rest of your website as well. Website Grader – A free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. Helpful tools.

Software Review 73

Software Review Technical Review SEO Reputation 73

ConversionXL

SEPTEMBER 15, 2020

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Here’s a graphical summary… ( Image source ). are a good starting point.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. The image also contains elements most followers will recognize (a guitar resting on a studio floor with multiple cables). Influencer marketing can give something other acquisition channels can’t: instant trust. Image source ).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

NOVEMBER 6, 2017

In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source. Possibly not.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Throughout the rest of the article, I’ll give you 15 questions to use as brainstorming prompts. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Each week will be new adventure as you test each part of your business model and then share the hard earned knowledge with the rest of the class. Get real costs from suppliers.

Wiki 318

Wiki Lean Management Business Model 318

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 290

Business Plan Sweat Equity Exit Strategy Intellectual Property 290

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Cracking the Code

MARCH 24, 2015

Successful on your platform but not sticking to guidelines, can also affect the rest of your customers - you need to help developers become more successful - can you outsource support in an authentic way?

API 48

API Fractional CTO CTO Hire San Francisco 48

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 283

Business Plan Sweat Equity Exit Strategy Intellectual Property 283

ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. It could be engagement with your brand on a social media channel such as LinkedIn or Twitter or it could be visits to your website itself.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. How can you improve LTV ?

Internet 114

Internet eCommerce Advertising Flash 114