ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

The Startup Magazine

APRIL 25, 2023

This may involve analyzing the costs of recruiting through different channels, such as job boards, social media, and employee referrals. Developing metrics to track the financial impact of HR initiatives: This can involve tracking employee productivity, turnover rates, and other key performance indicators (KPIs).

Finance 128

Finance Retention Forecast Employee 128

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Both metrics represent high engagement. Why does YouTube elevate AVD and CTR?

Analytics 134

Analytics Metrics Channel Video 134

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 3, 2021

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Installs and conversions should be celebrated, but 21% of users abandon apps after one use and the average 30-day post-install retention rate is only 5.7% (industry-wide). And, 65% of downloads happen post-search.

Metadata 121

Metadata Technical Review Retention Metrics 121

The Startup Magazine

SEPTEMBER 25, 2024

Understanding Key Metrics in Your Report Digital marketing performance reports offer a wealth of data, but it’s important to understand which metrics align with your specific business goals. Startups, in particular, need to focus on metrics that drive customer acquisition and brand visibility.

Marketing 136

Marketing Social Media Metrics Retention 136

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Women Entrepreneurs Can

MARCH 13, 2024

This will help you to maximize your customer retention and boost your sales at the same time. Increased Customer Retention Customer retention is critical to a restaurant’s long-term success. Promote your loyalty program on all your channels – including social media, email, and in-restaurant.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

MAY 29, 2019

Mobile apps can help you sell, improve communication channels, generate insightful metrics, or collect and process data more reliably than people could, the list of ways apps can contribute to your bottom line is endless. Perhaps your mobile app opportunity could provide ROI in one of these ways: Employee Retention.

Mobile 127

Mobile Retention IP Metrics 127

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. Customer retention. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ReadWriteStart

JANUARY 25, 2021

Accordingly, HR will need to find new channels for communication, teambuilding, and collecting employee feedback. Positive employee experiences lead to higher morale, higher productivity, and higher employee retention. Part of HR’s job is to create and sustain the culture within an organization, and make the team feel unified.

Artificial Inteligence 150

Artificial Inteligence Algorithm Retention Software Review 150

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) Engagement, conversion, and retention. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Hearpreneur

OCTOBER 25, 2023

Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. And that can make or break your customer retention, especially in the early stages. Thanks to James Emery, The Neighbours Cellar ! #15- Thanks to Cyble Rizwan, Social Sharings ! #21-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

SEPTEMBER 1, 2020

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer retention rate; New customer stickiness.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Retention 48

Retention Email eCommerce Software Review 48

YoungUpstarts

FEBRUARY 1, 2018

SaaS companies must invest in their relationships with their customers, determining what success looks like for each company and aligning on shared goals and metrics. Studies show that companies who see a 5 percent increase in customer retention can see a 25 percent or more increase in revenue. The result?

Metrics 120

Metrics Customer Retention Revenue 120

VC Cafe

JUNE 6, 2024

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect. Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. The second type is winning. Number of orders per customer.

Retention 126

Retention Analytics Campaign eCommerce 126

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. R : Retention - do they come back & re-visit over time?

Metrics 225

Metrics Startup Retention Acquisition 225

ConversionXL

OCTOBER 16, 2022

By meeting buyers’ post-purchase needs , you’ll improve customer retention. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

SEPTEMBER 14, 2021

You can also do the following: Increase the level of client happiness and retention. It will also dictate how it’s presented, what channels you leverage, and how often you present it. So, what metrics can you use to evaluate the performance of your relationship funnel? Consider the relational performance of your funnel.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? ” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics.

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

MAY 12, 2017

Poor business relationships with clients are a major driver in low customer retention and ultimately low sales. These channels include phone calls, organizational web pages, direct-mail, social-media and so on. With a myriad of channels available for day to day interactions with clients, customer data may be scattered.

Startup 124

Startup Retention Cloud Affiliate 124

ConversionXL

SEPTEMBER 13, 2017

These metrics identify when a customer is about to stop their usage, before they actually do. Using their self-identified red flag metrics, the folks over at Groove were able to pinpoint their causes for customer defection. 3) Offer tutorials and several types of assistance channels. 2) Streamline your onboarding processes.

Customer 110

Customer Churn Rate Metrics Retention 110

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM isn’t a quick and easy win. Get executive buy-in. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

VC Cafe

NOVEMBER 11, 2024

“ Top Channels for Consumer Apps The most successful early-stage B2C companies typically rely on a mix of organic and direct channels. Superhuman’s famous waitlist strategy, for instance, grew entirely through word of mouth by optimizing for their “very disappointed” metric. Rinse and repeat.

B2C 89

B2C Viral Social Media Community 89

YoungUpstarts

JUNE 3, 2016

Facebook likes are great if all you’re using to advertise your business is Facebook, but when it comes to truly reaching your target audience and current customers, understanding how every effort translates to income is nearly impossible without clear metrics guiding the way. Metrics You Didn’t Learn in School. Connecting ROAS and LTV.

Metrics 100

Metrics Churn Rate New York City Marketing 100