Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. For the contractors, anything new offers the real risk of losing a lucrative existing stream of revenue. And these forces are completely reshaping both commerce and defense. are obstacles for innovation.

Government 322

Government Technical Review Acquisition Metrics 322

Steve Blank

MARCH 15, 2017

And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. That was it.

Startup 329

Startup PR Public Relations Channel 329

Startup Professionals Musings

AUGUST 24, 2022

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Every ecommerce site has to obsess about Revenue.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

NOVEMBER 25, 2020

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin. .

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

SEPTEMBER 5, 2018

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Almost overnight the floodgates opened, and risk capital was available at scale from venture capital investors who rushed their startups toward public offerings.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. Companies horde cash and squeeze the most revenue and margin from the money they use.

Private Equity 330

Private Equity Metrics China Intellectual Property 330

Steve Blank

JANUARY 22, 2014

as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. This is true whether the company is concept stage or ramping revenue. I’ve found a lot of companies in the region that have found a way to get to some level of revenue traction but haven’t broken out.

Early Stage 295

Early Stage Silicon Valley Oregon Technical Review 295

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. Marketing Podcast with Todd and Laure Fisher.

Metrics 94

Metrics Marketing Software Review Cofounder 94

Both Sides of the Table

OCTOBER 6, 2010

Everyone has their own definition of momentum (user numbers, revenue, channel partners, biz dev deals, whatever). That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. LTV/CAC – Understanding the golden metric. Segmenting CAC to prioritize channels.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

OCTOBER 24, 2017

— Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm. Typically, this caliber of bankers wouldn’t talk to you unless your company had five profitable quarters of increasing revenue. The founders.

Founder 281

Founder Technical Review CTO Hire IPO 281

Startup Professionals Musings

OCTOBER 8, 2018

You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success. Optimize your customer feedback and listening channels. Make sure your channels are open and responsive, through social media, websites, and easy access to executives.

Technical Review 211

Technical Review Channel Social Media Metrics 211

ConversionXL

SEPTEMBER 20, 2021

billion in ad revenue in 2020. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. As with most platforms, there are metrics that matter, and vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It isn’t about finding quick hacks to boost short-term revenue. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 87

Metrics Analytics Forecast Software Review 87

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Owned Brand Channel. From Hannah Hart to Emily Graslie.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next.

API 167

API Viral Startup Retention 167

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. And this can vary greatly based on your company size, goals, and marketing channels. . Image courtesy of Listrak. .

Marketing 179

Marketing SMS Campaign Channel 179

Duct Tape Marketing

JANUARY 4, 2024

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Key Takeaways: Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Learn crucial metrics for success, from open rates to the quality of subscribers.

Revenue 89

Revenue Advertising Email ChatGPT 89

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Not all conversions are directly tied to revenue. How to calculate conversion rate.

Conversion 156

Conversion CPA Metrics Analytics 156

VC Cafe

MARCH 1, 2024

Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Generalizable robotics represent a $24 trillion-plus global revenue opportunity. Reusable Rockets – Satellite connectivity revenues could exceed $130bn per year in 2030. trillion by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

JANUARY 9, 2019

But even data-driven attribution , robust as it may be, usually improves attribution of form fills or PDF downloads—marketing metrics that may be weak indicators of sales. Charles Farina of Analytics Pros explained: If you are able to qualify a lead quickly, work to connect your metrics to center on qualified leads. Image source ).

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

JANUARY 18, 2021

Other social channels also made inroads as 2020 ended. Companies will want to observe which channels their audience use but should expect to shift some of their more traditional ad spending to social shopping and new integrations between sales channels and social apps. Customers want you to get out of the way.

eCommerce 150

eCommerce B2B Forecast Demand 150

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. Priority depends on your goals (e.g.

Restful 202

Restful Founder Revenue Acquisition 202