ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. It could be engagement with your brand on a social media channel such as LinkedIn or Twitter or it could be visits to your website itself.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Don't fall for the FUD.

Analytics 119

Analytics Web Metrics Channel 119

The Startup Magazine

OCTOBER 5, 2020

Larger, more established enterprises can take on the cost of testing a large number of marketing channels. It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. Resources like white papers, blog posts, webinars, etc.

Customer 90

Customer Lead Generation Early Stage Social Media 90

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It's as simple as that, and that is what metrics are to me. So it gives you content, multiple distribution channels, and you start building this audience.

Community 61

Community Kuwait Cofounder Bootstrapping 61

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more. I couldn’t care less about those.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Startup Professionals Musings

JUNE 15, 2016

Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. Content that doesn’t connect doesn’t fit.

Marketing 120

Marketing Social Media Startup Channel 120

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. But without a way to bridge the gap between content and lead nurturing, it’s sink or swim as marketers are forced to scramble across all channels and take a shot in the dark at real results.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

DECEMBER 18, 2019

There was tons of metrics there and I know there’s a lot of marketeers listening. So I will basically give you one metric, that we used within Google while we were working with Google’s biggest clients, and that is the speed index. There’s just tons of metrics. Lukas Haensch: Yeah.

Java 46

Java Metrics Mobile Technical Review 46

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. July 10, 2012 11:21:19.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Thanks for including the spreadsheet.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Thanks for including the spreadsheet.

Metrics 58

Metrics CPA Illinois Acquisition 58

The Next Web

MARCH 2, 2014

Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. Which metrics tend to be the most effective in highlighting success? Increased inbound links.

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. Really tracking and seeing if you're hitting those metrics and if you're not, what is going wrong? So, you know, you kind of alluded to that, but it's not just metrics of like, is this selling or not? It's a technology that you're reading about.

Product 77

Product Framework Technical Review Cofounder 77

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) You can download the full white paper at www.bvp.com/cloud or click here. SaaS business metrics: why are they different?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Seeing Both Sides

JULY 11, 2013

Leads may be through inbound marketing techniques (such as webinars, blogging, white papers or other forms of content marketing) or outbound marketing techniques ("smile and dial" against a list of prospects). To that point, a well-run telesales operation will be super metrics-driven. Related articles. Scaling is Hard.

Sales 50

Sales Technical Review Software Review B2B 50

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. We’ve covered tracking metrics in-depth in other articles on our site.

PR 139

PR Hiring Social Media Media 139

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. You can do this by tracking metrics and user behavior. Conversion rate per channel.

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

MARCH 27, 2020

Motion graphics and videos can be cut up or repurposed into bite-sized GIFs for sharing across social media channels. Visual eBooks & White Papers. That’s why all ebooks and white papers today should be visually driven. That’s why all ebooks and white papers today should be visually driven.

Marketing 232

Marketing Social Media Public Relations Widget 232

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ).

Web 140

Web Analytics eCommerce Campaign 140

www.igda.org

JULY 24, 2012

While this is indeed the metric that matters most to shareholders, its not terribly useful as a measure of productivity, especially daily or hourly productivity. In these clearest of possible conditions the ship made a planned turn out of the shipping channel and didnt turn back in time. Quality of Life Summit: An IGDA Think-Tank.

Software Review 90

Software Review Technical Review Widget Los Angeles 90

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? Do you think a lot of mainstream podcasters are going to start using those as distribution channels? Mike Stelzner: So the key thing that a lot of social platforms are talking about is an engagement metric, right? John Jantsch: Yeah, back. John Jantsch: Yeah.

Social Media 45

Social Media Media San Diego Video 45