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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Segmenting CAC to prioritize channels. Fixing the Leaks. Growth marketing is a funnel.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102
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Marketing For Supervillains

Duct Tape Marketing

So you can make pretty boastful claims, and there's usually not a metric to challenge it. So you metric becoming commoditized. I think a lot of people is like, we have the best widgets and well, that's fine, but we have purple widgets. So I felt that I was usually the driving factor. That's an argument.

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A Complete Guide to Marketing ROI Tracking

Up and Running

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Once you have goals defined, you can easily filter your data to know which channels are driving these conversions. UTM (Urchin Tracking Module) Parameters.

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Human Engineering and Emotional Intelligence for Startups

VC Cafe

Goleman added a new facet to how humans measure intelligence, which was previously generally viewed as a person’s IQ – a narrow metric revolving around linguistic and math skills. make a copy of this Google doc template of the Business Model Canvas to re-jig who your users, collaborators, channels and business model(s).

Engineer 145
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The Thirteen Fastest Ways To Boost Traffic To Your Website

The Startup Magazine

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Build your own YouTube channel. Ways to Increase Traffic. Year after year, YouTube increases in size. Giveaways and Contests.

SEO 176
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How to Use Social Media To Drive Sales

ConversionXL

Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. So direct sales numbers are not a good metric to look at when it comes to social media, but what is then? Use testimonials and social media widgets to establish your authority and show your success.