Steve Blank

MARCH 15, 2017

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 329

Startup PR Public Relations Channel 329

ConversionXL

NOVEMBER 25, 2020

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129

Channel Metrics Algorithm Video 129

Both Sides of the Table

MAY 7, 2013

Production costs have fallen more than 90%. Ynon immediately began working with the founding team: Danny Zappin, Lisa Donovan and Ben Donovan and he established a really strong rapport as somebody who had the media chops and executive relationships but was grounded in the economics of low-cost video production & distribution.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. What channels will you use (e.g., What problem is your product trying to solve?

Developer 520

Developer Technical Review Fractional CTO CTO Hire 520

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Startup 287

Startup Bandwidth Distribution Agile 287

YoungUpstarts

OCTOBER 15, 2018

They strategize and have a plan for their social media channels. Roles and responsibilities of team members and other parties that will manage your social media channels. Each social media channel has its own unique qualities, and the audience on one will have different expectations than the audience on another.

Social Media 210

Social Media Media Technical Review Channel 210

YoungUpstarts

APRIL 24, 2020

If you’re a retail company that gains the majority of your business from people walking into your storefront and walking out with your product, then this puts you into a tough spot. This time period can provide you with the motivation to move more of your product online and create more of a digital presence. Through Retail 4.0

Software Review 232

Software Review Social Media Technical Review United States 232

Startup Professionals Musings

DECEMBER 17, 2014

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Bandwidth 262

Bandwidth Distribution Agile Social Media 262

ConversionXL

AUGUST 18, 2021

A product demo is a critical tool in the sales process. What makes a compelling product demo? A good product demonstration should do three things: 1. Introduce your product. If you can demonstrate how your product makes a user’s life easier, everything else will fall into place. Done right, it’s a deal maker.

Product 122

Product Analytics Part-Time VPE Video 122

YoungUpstarts

MAY 5, 2020

Plus, according to the Harvard Business Review, working from home increases productivity by at least 4.4% The opportunity here is in improving communication channels through the plethora of tools that technology and the internet offer. This is also the perfect opportunity to add value to your products and services.

Small Business 227

Small Business SBA Small Business Administration SEO 227

View from Seed

JANUARY 27, 2021

Today, we have invested in over 100 high-growth companies, some of which have grown to be household names with thousands of employees making a huge impact in the everyday lives of everyday people. . Formulating and executing on NextView’s social media strategy and managing multiple social media presences and communication channels.

Operations 227

Operations Hiring Seed Stage Boston 227

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. Brand vs product marketing: Friends or foe? Product marketing uncovers where to play and how to win.

Marketing 110

Marketing Product Audience Equity 110

The Startup Magazine

DECEMBER 21, 2022

The internet is a great tool for business, transforming how companies interact with their customers and providing new channels to sell products, provide services, and make money. Additionally, it’s critical for businesses selling age-restricted products. Different types of customer verification. Date of birth. Physical address.

Software Review 167

Software Review Customer Technical Review Due Diligence 167

Steve Blank

MAY 9, 2017

I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California. And to today, when its major product is simply innovation. 39 years ago I got on that plane and never went back.

Restful 249

Restful Silicon Valley San Jose Puerto Rico 249

The Startup Magazine

JUNE 5, 2020

Businesses need to effectively market their products and content if they want to gain more customers and spread their brand. As the name implies, Omnisend empowers online merchants to grow through omnichannel marketing. Integrate your channels to create a seamless customer experience. that you end through your emails.

SMS 136

SMS Marketing Artificial Inteligence Campaign 136

The Startup Magazine

JULY 9, 2020

Every product, service, business, and person is just a click away! Digital marketing involves the usage of online as well as offline electronic gadgets to promote your products. Now imagine if upon googling your name, they find no mention of your company. Today, it has become the marketing world reality. com” today.

Customer 141

Customer Social Media Marketing Web Development 141

Startup Professionals Musings

JUNE 5, 2019

Now, if your web site is not clear and clean, or you don’t have a chat robot for a product question online, you may be abandoned as providing poor customer service, just as certainly as having to wait in a long product exchange line after the holidays. Customer experience starts with user-centric product design.

Customer 211

Customer Social Media Metrics Technical Review 211

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. Many of them get hung up on understanding how to select the right minimal viable product. Your mission is your baby.

Product 436

Product Viral Channel San Francisco 436

Duct Tape Marketing

DECEMBER 15, 2021

How Shifting Your Mindset Can Boost Your Productivity written by John Jantsch read more at Duct Tape Marketing. She’s a media contributor on productivity, organization, and work-life integration. In this episode, Clare shares how to shift your mindset in a way that will help you build habits that last and boost your productivity.

Product 101

Product Technical Review Networking Audio 101

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105

ReadWriteStart

JANUARY 25, 2020

This was also the time when major companies set up their online properties to sell and buy products. A basic search on Google shows several ecommerce portals selling the same products that your business sells. But your brand’s name is nowhere to be seen. You can easily integrate this portal with different social media channels.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

YoungUpstarts

SEPTEMBER 6, 2019

If you can give your targets a cohesively branded look across your channels, you’ll be on your way to living up to their scrutiny and standards. According to HubSpot, about half of all online shoppers go to a store the same day they conduct an online search for a local product or offering (e.g., tire shops near me”).

Technical Review 164

Technical Review Channel Audience Web 164

Feld Thoughts

JUNE 9, 2021

The two companies did the same thing and were the only two competitors in a nascent category called “email change of address” (Veripost’s original name was IECOA which stood for “Internet Email Change of Address”).

Fractional CTO 195

Fractional CTO Cofounder Startup Lead Investor 195

YoungUpstarts

APRIL 30, 2020

In particular, we think the post-COVID world will see a permanent shift in the way people shop for groceries, personal goods, and other essentials; the retailers that provide a tech-enabled, multi-channel approach will gain a larger share. The marketing mix will adapt as well, both online and instore.

America 222

America New York City Technical Review Distribution 222

View from Seed

JANUARY 24, 2018

Building a great product. The concept our Guilds is simple: We want to bring together small groups of Product and Go-to-Market experts to lend their time to support our portfolio company founders and key operators. Here is who will be joining the NextView Operator Guilds (for full bios, click the link in their name): Product Guild.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development involves taking existing products into new markets.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

MARCH 1, 2018

This is a channel most small businesses could use, too. Online reviews are a marketing channel. In short, many of your customers are already using this channel. Any comments they make about your content or your products or services. The customer experience you offer is as important as the products or services you offer.

Small Business 187

Small Business Marketing Technical Review Social Media 187

ConversionXL

OCTOBER 8, 2021

But what if your product offers a free trial and your data team tells you it takes 30 days on average for “free trial users” to become paid customers. And what if your product is freemium (i.e. Segmenting CAC to prioritize channels. Suppose your product is selling in multiple countries.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

NOVEMBER 10, 2021

Which terms are people using to search for your products? Detail the customer demographics that purchase certain products or services. Next, look at the current state of your market: Who’s interested in your product or services? Where do visitors spend the most time? Which actions do visitors take? Dig into your sales data too.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

AUGUST 5, 2021

In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. an email notification sent once a user successfully completes a task within a SaaS product).

Software Review 143

Software Review Technical Review San Diego Retention 143

YoungUpstarts

DECEMBER 25, 2019

Using your area of knowledge, you can create a YouTube channel, write blogs or e-books. This is another great business idea wherein you can sell other people’s product by featuring them on your website. Each time a visitor clicks on your link and purchase a product, you would receive a percentage of the sale. Dropshipping.

Affiliate 147

Affiliate Programming Software Software Developers 147

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. This is where email automation can come in handy to increase your productivity while assisting you with smooth task management. Take a look at how Uncommon Goods nails its personalized product recommendation email.

Email 167

Email Campaign Revenue HTML 167

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. The first step is to have a domain name that matches your business name.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

YoungUpstarts

JULY 30, 2019

Walmart has long been a top name in US retail. Amazon – Develop a consistent, reliable multi-channel brand. Make it easy to communicate with your business through various channels. Maintain a consistent brand voice and user experience across all channels. Let’s get started. This careful handling has paid off.

Social Media 173

Social Media Curation eCommerce Channel 173

YoungUpstarts

OCTOBER 11, 2018

2 Put Effort into Your Product Descriptions. That’s why, as tedious and time-consuming as writing product descriptions may feel, it’s worth going above and beyond. E-commerce stores with copied, hollow or sparse product descriptions cause visitors to head to greener product-info pastures. 3 Ditto with Product Images.

Technical Review 170

Technical Review Mobile Social Media Acquisition 170