Both Sides of the Table
SEPTEMBER 17, 2013
In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Not so fast.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 29, 2014
You might have scratched and clawed inside your social network to get the first 10, but that doesn’t scale to 100 (though it might scale to another 10), and just because you were successful convincing customers one at a time to convert through hour-long Skype calls doesn’t mean you can convert 100 customers self-serve via Facebook ads.
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Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.
Hearpreneur
MAY 31, 2020
Networking in business helps you reach more clients and more importantly, share your lessons and successes with other business owners. Of course, they’re various other ways you can benefit from networking. Here’s how entrepreneurs and business owners leverage networking in their businesses. #1- 1- Begin conversations.
Steve Blank
JUNE 27, 2017
If they select a business model that targets industry incumbents, they don’t have to worry about upsetting existing customers, partners or distribution channels. Existing companies also use network effects of monopolies/duopolies, distribution channel kickbacks, etc., to stifle competition.). What can a company do?
Startup Professionals Musings
FEBRUARY 8, 2021
In fact, the cost may be minimal, if you do your networking and build a relationship with an experienced business executive or two in your domain who are willing to share and give back for a nominal retainer, perhaps one percent of your new startup equity. Key board members multiply your networking efforts.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
, but informally I’ve observed the following things, which follow a pattern that can be identified and counteracted: The initial marketing channel quickly saturated , so growth stalled at a non-zero but unsustainably-low rate. The initial marketing channel was sustainable for a while , but got wiped away due to external forces.
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