Duct Tape Marketing

JULY 14, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by business made simple hosted by Donald Miller and brought to you by the HubSpot podcast network business made simple, takes the mystery out of growing your business. Build, manage, and measure campaigns —across all channels — faster and easier.

Technical Review 96

Technical Review Demand Cofounder Video 96

mashable.com

MAY 28, 2010

3) Check the social network username site www.knowem.com to see who else is using something similar. I have a couple of points and resources to add. 1) Be sure to check your proposed business name in various search engines - to check on possible competition - who comes up 1st when you type in the name, are they in the same industry etc.

Naming 94

Naming Technical Review Social Media Startup 94

YoungUpstarts

SEPTEMBER 10, 2018

For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. Networking & Connections. Marc has a background in online marketing, with a focus in SEO and SEM. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. SMX events deliver the most comprehensive educational and networking experiences - whether youre just starting in search marketing or youre a seasoned expert. EBook: Cross Channel Marketing. All Columns.

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? It is often used interchangeably with SEM, or “Search Engine Marketing.”

PPC 81

PPC Small Business Management Advertising 81

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. The team concluded that AdWords may not be the best channel to create demand. The Week 5 Lecture: Channel.

Customer 264

Customer Cloud EC2 Channel 264

Cracking the Code

NOVEMBER 10, 2009

Platform as a Service (PaaS) is the service and management layer of the cloud platform, and is evolving dynamically to include things such as intelligent provisioning, as well as application and network management. Forget everything you learned about software channels. Feedburner Network. Paperblog network. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? In the meantime, figure out which of your college buddies works there or network your way to someone who does. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Professionals Musings

APRIL 4, 2015

Top social networks are Facebook (1.2 Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. billion users).

Social Media 120

Social Media Media SEM Startup 120

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). But a blog or an active presence on a popular social network does present a great opportunity to provide your opinions about key issues relevant to your business and to build thought leadership.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). But a blog or an active presence on a popular social network does present a great opportunity to provide your opinions about key issues relevant to your business and to build thought leadership.

Small Business 84

Small Business SEM SEO Social Network 84

Duct Tape Marketing

JANUARY 6, 2021

Omni-channel and social savvy —they’re a versatile marketer. They should know how to implement marketing tactics and strategies across all marketing channels: email, social, paid, SEO, and content. Write content for campaigns across various channels such as social media, email, and blog. Knowledge of traditional marketing tools.

Hiring 98

Hiring Management Marketing Social Media 98

OnlyOnce

APRIL 27, 2010

.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns).

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Start with a five-dollar-a-day SEM campaign. Instead, do your product launch first.

San Francisco 168

San Francisco PR Lean Early Stage 168

marketingland.com

JULY 11, 2012

PlayStation Network. Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether youre a seasoned expert or just starting out. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. Attend our conferences !

Email 49

Email Mobile SEO Search 49

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

NOVEMBER 10, 2015

There’s a lot going out there in the many channels small business owners and marketers find themselves, and it’s very helpful to use tools that help you keep track of marketing related metrics. Put in any search term, website or competitor and it will produce a report that shows you: What network is best. What day is best.

Metrics 28

Metrics Small Business Analytics SEM 28

Startup Lessons Learned

SEPTEMBER 7, 2008

Customers found it confusing and it turned out to be at odds with our fundamental value proposition (which really requires an independant IM network). Unfortunately, positioning our product as an "IM add-on" was a complete mistake. So we had to completely throw that code away, including all of its beatiful tests and specs. Talk about waste.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. And in some markets its decisive, because of well-known network effects (as happened with Microsoft, eBay, and many others). On Facebook, viral distribution has proved decisive.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Enter a site’s url and instantly see its most shared pages broken down by social network.

Analytics 100

Analytics Social Media Marketing Media 100

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. The observation sounds strange.

San Francisco 68

San Francisco Lean Retention SEM 68

Cracking the Code

NOVEMBER 25, 2015

You need to have identified acquisition channels (SEM, Facebook, offline…) at a reasonable cost with payback typically in less than nine months. It includes the market size, of course, but also the competitive dynamics, your network in the country (or your investor network) and the similarity with your home country.

Europe 48

Europe Italy Spain SEM 48

Duct Tape Marketing

FEBRUARY 26, 2025

Rands insights emphasize the need for marketers to adapt to zero-click trends, build a presence across multiple channels, and rethink traditional SEO trends to succeed in todays digital landscape. There was a great report from SEM rush, recently where they looked at the clickstream data. Rand Fishkin (03:17.326) That's exactly right.

Internet 76

Internet ChatGPT Marketing SEO 76