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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? What is PPC? PPC stands for “pay-per-click advertising.” PPC or SEO?

PPC 81
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. How to Master PPC Targeting and Choose the Right Ad Platform. How does one do that, though?

Channel 118
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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

They may be responsible for creating and monitoring content on any number of digital channels, including: Company websites. Digital marketers must use various tools to measure analytics, identify weaknesses, and improve performance across these channels. Developing Pay-Per-Click (PPC) campaigns and bidding strategies.

Marketing 264
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Five Ways To Attract New Customers And Grow Your Business

YoungUpstarts

By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Find New Sales Channels. Pay-Per-Click (PPC) ads are a great way to drive traffic to your website and get your company name out there. Improve the Customer Experience.

Customer 168