Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Up and Running

MAY 3, 2021

For those not in the know, SEO refers to search engine optimization. Indeed, it is often in constant competition with PPC for budget. PPC is comparable to a speedboat — fast, agile, and quick to pivot but, as it requires constant refueling, it can soon get expensive. What is an SEO business?

SEO 147

SEO Vertical Metadata Forecast 147

Up and Running

FEBRUARY 18, 2021

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. As a small business, you also have to choose your software carefully and focus only on channels with measurable results.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Implications of Secure Search Decision.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

OCTOBER 7, 2022

Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Which marketing channels are performing best? Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? HTTP Referrer. that runs on the destination page.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 20, 2010

You worked so hard to get that referring link / execute the campaign. We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. First visit: From a campaign (search, referring url, social, display, whatever). you actually messed up your direct traffic.

Analytics 123

Analytics Software Review Campaign Flash 123

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165

Channel PPC Marketing SEO 165

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). Do I discover a brand channel by the company (to create a deeper connection with customers)? Will I focus more on referring sources or social traffic first? Channels where they should exist but don't. I make a note of: 1. Search Plus Your World results.

Web 139

Web Analytics Technical Review Affiliate 139

crowdSPRING Blog

FEBRUARY 6, 2013

“Content marketing” refers to creating information (content) that has value to others. But there are many different channels for you to share your content, including social networks, email marketing , events, pay per click advertising (PPC), and even long-tail opportunities like search engine optimization (SEO).

Small Business 94

Small Business Marketing North America Distribution 94

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Acknowledging birthdays: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Have you configured your custom and default channel groupings? PPC Keyword ID’s Visible on Landing Pages. What It Is: When PPC keyword ID’s are visible on landing pages, they are harder to analyze because Google Analytics thinks they’re two different pages.

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Gain More Power Over Your PPC Spend with AdWords Data. In Analytics, you get: Enhanced and more accurate Multi-channel Funnel data.

Analytics 132

Analytics Software Review eCommerce Search 132

YoungUpstarts

FEBRUARY 12, 2020

If they are not treated accordingly, the chances of them referring your business clearly drop. For example, you might be placing 50% of your spend towards PPC advertising, and the other 50% towards social media advertising. Without this, your marketing plan is doomed to fail.

Marketing 200

Marketing PPC Advertising Social Media 200

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

FEBRUARY 9, 2022

We suggest you to follow Social Media Examiner on your favorite social channel, as it delivers digital marketing news on Facebook , LinkedIn , YouTube , Twitter, and Pinterest every day. They share amazing tips on content writing that everyone should refer to. 2: markonmag. 8: Digiday. 9: Social Media Today . 11 : MediaPost.

Marketing 205

Marketing Social Media Campaign Advertising 205

ConversionXL

MARCH 3, 2016

For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. That can inform your content, SEO and PPC strategies. It doesn’t matter how many sessions / users are referred. PPC Custom Reports. PPC Custom Reports. PPC Keywords.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). If you ask your users to look first at the Control and then at the Variation, their opinion about the latter will be biased (they’ll have a fresh reference point in mind), so it’s important to split your participants into two groups.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

FEBRUARY 19, 2016

You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Also note that often, organic traffic is one of the highest converting channels. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Now, irrelevant traffic isn’t necessarily a bad thing.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid. Photo Credit: Patrick Holmes.

Naming 81

Naming OTC Entrepreneur PPC 81

Duct Tape Marketing

MARCH 21, 2024

So we try to make stuff that references real things in that town or city. Do you think that today, the world we live in today, everybody should have a YouTube channel. And PPC gets to just be like, Hey, we're over here making money. And I also don't think it's the worst thing. Tim (14:52): I'm long video.

SEO 89

SEO Technical Review Viral Video 89

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. Advocacy Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

The Next Web

JANUARY 26, 2014

Getting your app’s content posted through a major distribution channel exposes more people to your app and results in more users trying your app out. If you successfully referred a friend you would get $10 and your friend would get $10. Why does it work? Why do I know this? Why does it work? Users like free money, whodathunk!

Thailand 167

Thailand Social Network PPC Singapore 167

The Startup Magazine

MARCH 28, 2021

The number of visitors who land at a website is referred to as website traffic. Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Build your own YouTube channel. Ways to Increase Traffic.

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

APRIL 14, 2016

If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Audience Reference. This is the copywriter’s task: not to create this mass desire — but to channel and direct it (3).

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MAY 2, 2019

Tailor on-page offers so they’re relevant to the channel the visitor is coming from (like Google Ads, social ads, etc.) Blenders drives traffic to the page with PPC ads and has also integrated the page into support tickets. Minimize them. Navigation that makes sense for your homepage may distract on a product page. Traffic source.

eCommerce 133

eCommerce Conversion Hosting Sales 133

ConversionXL

MARCH 25, 2013

It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Realistically, a visitor coming from social media channel won’t stay long because the switch from fast paced social media vs long form content is too jarring. Alternative) Thank You Page With “Refer A Friend” CTA.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. For the top websites that refer traffic, I wanted to know quickly (without having to do the math) which source sends traffic that tends to see more than one page. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! This is hard work.

Analytics 146

Analytics Metrics API Web 146

Brandanew

DECEMBER 28, 2015

They serve a purpose for extending brand awareness, but for lead and revenue generation, they could be weaker channels (generally). Check your website analytics: Are you getting a lot of referred traffic from LinkedIn? Second, Twitter and Facebook are primarily entertainment networks, and people don’t like to be sold to there.

Social Media 100

Social Media SEO Media Ohio 100

sharkseo.com

NOVEMBER 29, 2010

Check out Spreadable.com – developed by the good folks behind Chargify , you can reward the people who share your products through social media channels by thanking them with a discount code after they’ve shared your product. I’ve bookmarked and printed for reference. Pure brilliance. Must read article for every startup.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MAY 16, 2017

Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. Is PPC data showing in Google Analytics? So you may be missing a huge part of your data that gets absorbed into Direct traffic or another channel. AdWords Integration.

Analytics 132

Analytics eCommerce Metrics Campaign 132

ConversionXL

MARCH 14, 2017

After conducting more than 2,000 AdWords audits, Disruptive Advertising found that only 12% of their PPC keywords produce 100% conversions. ” Choose Appropriate Acquisition Channels and Tactics. Choose the most appropriate promotion channels based on your ideal customer. Conclusion.

Matching 99

Matching Conversion Audience Analytics 99

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Segment Category #1: Acquisition.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

OCTOBER 19, 2010

so you have some reference as to where each item fits (and this will also make it easier for you to pick tools for the priority order referenced in Context #3 above). Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. The Best Web Analytics 2.0 Tools For Maximum Awesomeness!

Analytics 136

Analytics Web Non-Compete Campaign 136