The Next Web

JANUARY 26, 2014

Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Getting your app’s content posted through a major distribution channel exposes more people to your app and results in more users trying your app out. Most startups however, don’t have the kind of money required to do that. So what do startups do? Why does it work?

Thailand 167

Thailand Social Network PPC Singapore 167

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. As for a single traffic source , focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

The Startup Magazine

MARCH 28, 2021

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Channel: Finding out which sources, such as email, organic search, and email, are used to calculate website traffic is another way to do so.

SEO 183

SEO Social Media Search Campaign 183

sharkseo.com

NOVEMBER 29, 2010

Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. So don’t actively do SEO, but do do things that will bring you SEO benefit like outreach to relevant communities, viral blog posts, embeddable content etc. Plan a bit of post-launch viral content. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. Specifically, I’m suggesting that you don’t get started with a subscription SAAS model. Getting those initial early sales is a big win.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

APRIL 14, 2016

If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Attention and desire speak to the heart.

Conversion 48

Conversion Technical Review Audience PPC 48

crowdSPRING Blog

MAY 19, 2013

Online advertising such as keyword search, CPC/PPC, and display ad placement is, quite simply, a waste of money. As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing.

Small Business 96

Small Business Social Media Marketing Lean 96

ConversionXL

MARCH 25, 2013

It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Realistically, a visitor coming from social media channel won’t stay long because the switch from fast paced social media vs long form content is too jarring. Coming From (Social Network). Social Media Hub Page.

Conversion 126

Conversion Affiliate Social Media Social Network 126

marketingland.com

JULY 11, 2012

Search Engine News, SEO & PPC Info. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. It’s Not WHAT You Need to Go Viral – It’s WHO. Recent News at Search Engine Land : Yahoo Answers Hits 300 Million Questions, But Q&A Activity Is Declining.

Email 49

Email Mobile SEO Search 49

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. There are many different channels now – attribution is the real b h. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " This quarter the goal of our PPC campaign is to get that to $2. " You should measure if over a long period of time you are able to increase the lifetime value of PPC acquired customers. " Right-time.

Metrics 166

Metrics Marketing Search SEO 166