YoungUpstarts

SEPTEMBER 25, 2018

Like sprinkling vinegar all over a fresh wound, he uses your company’s Twitter channel to make the announcement. That is what happened to Waltonchain when an overzealous staff member took to the blockchain startup Twitter channel to announce their surprise win. The importance of PR in blockchain circles extends further.

PR 100

PR Technical Review Media Due Diligence 100

View from Seed

JANUARY 27, 2021

Formulating and executing on NextView’s social media strategy and managing multiple social media presences and communication channels. Supporting other external PR and media relations for the firm. Strategizing new project initiatives based on top-level firm goals, set priorities, and manage towards operational completion.

Operations 227

Operations Hiring Seed Stage Boston 227

YoungUpstarts

FEBRUARY 2, 2014

Chances are good you have at least a personal channel – billions of users jump on each month. Small Business, and PR Daily. Secondly, Google has some really outstanding products that are attached to its search engine. Who doesn’t have a Gmail account at this point? Who hasn’t seen a video on YouTube? Google for the Win.

Entrepreneur 276

Entrepreneur Social Media HTML Engineer 276

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best.

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

APRIL 26, 2016

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So here are some more details …. This is often called “funnel optimization.”

Metrics 150

Metrics Cost Acquisition Startup 150

Steve Blank

SEPTEMBER 5, 2018

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And enterprise customers in a race to reconfigure strategies, channels, and offerings to deal with disruption provide a willing market for startup tools and services. Then one day it was over. IPOs dried up.

Lean 335

Lean Burn Rate Startup IPO 335

Both Sides of the Table

MARCH 1, 2011

If you’re different the “normal channels&# of success will tell you “no&#. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. These things don’t happen by accident.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Both Sides of the Table

JANUARY 26, 2010

You can always tell during this discussion whether the entrepreneur has logged into their products, talked to their customers, read all the news stories and gotten all of the back channel info on the competition. One of the large parts of the burn was PR, Marketing and attending conferences. Can’t go a mile deep on competition?

Entrepreneur 286

Entrepreneur CTO Hire Cofounder Early Stage 286

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

OCTOBER 13, 2013

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing).

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

OCTOBER 27, 2020

This really piqued my interest and from there, I started pitching companies and PR firms with the hopes of working with them. It proved successful, and I now have a network of PR folk and company reps that I regularly connect with to cover their latest offerings. Go the Self-Hosted Route. >Sure,

Social Media 179

Social Media Technical Review Hosting PR 179

Both Sides of the Table

MARCH 11, 2011

The Wedding Channel. IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. And when I say this I don’t mean they funded billion dollar companies – they literally created them. Shopping.com. Commission Junction. Cars Direct / Internet Brands.

Product 350

Product Tuvalu Dilution Incubator 350

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114

PR Public Relations Startup Technical Review 114

ReadWriteStart

MARCH 8, 2021

You could work to get more PR exposure. It’s going to serve as your central hub of operations – and the centerpiece of all your promotional channels. . PR and reputation management can be huge in getting your brand established. . Marketing/advertising channels. But what if you want to grow more or grow faster?

Startup 127

Startup Retention Acquisition Agile 127

David Teten

JULY 12, 2012

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores.

PR 122

PR Venture Capital Technical Review Startup 122

Both Sides of the Table

FEBRUARY 23, 2010

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. This post is dedicated to explaining why channel relationships suffer and how you can improve them.

Channel 293

Channel Startup Sales Partner 293

YoungUpstarts

APRIL 5, 2018

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. Content Execution : Even the best, most eye-catching and expertly crafted content is meaningless unless the right channels have access to it.

B2B 153

B2B Marketing Distribution Curation 153

VC Cafe

MARCH 16, 2025

Few free growth channels remain, and incumbents often own or clog the major avenues. The flattening of the mobile adoption curve and Apple’s deprecation of its Identifier for Advertisers (IDFA) have elevated customer acquisition costs significantly. Gaming founders know this challenge well. Speed is also critical.

Technical Review 78

Technical Review B2C Generative AI IPO 78

The Next Web

JULY 20, 2013

Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. There is a critical mass of exposure you need to reach, so it’s better to synchronize everything together: PR, banners, and blog posts should all appear at once. Timing and momentum. Use a professional or do it yourself.

PR 157

PR Development Team Review Viral Mobile 157

Both Sides of the Table

APRIL 10, 2010

I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. From a PR perspective I would have made those announcements 2 weeks after the conference. So how does this all relate to the upcoming Twitter Chirp conference next week?

Acquisition 287

Acquisition Developer Management Advertising 287

Steve Blank

MARCH 19, 2009

I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. The result is usually hilarious.

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

ConversionXL

OCTOBER 8, 2021

Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. It’s a sign that you need to review CAC of your prominent channels and look at the growth marketing funnel to understand where the fault lines are. Segmenting CAC to prioritize channels. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

OCTOBER 7, 2021

Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement. Which marketing channels drive the most traffic? Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

YoungUpstarts

NOVEMBER 23, 2017

It is a direct communication channel, that businesses long before were missing out on. As well as a blog, your business needs social media channels. It is the fodder for your channels. Then timing it right and sharing it on your social channels helps to get the post seen, as well as helps your business be relevant.

Social Media 157

Social Media Channel Search SEO 157

The Startup Magazine

OCTOBER 19, 2020

First, you can send them an article about your work in the form of a PR package. These influencers showcase your product on their social platforms such as their Facebook pages, Instagram accounts, WordPress blogs, and YouTube channels. You can engage these social media bloggers and influencers with your products in two ways.

Social Media 137

Social Media Technical Review Marketing Social Network 137

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

OCTOBER 4, 2015

Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone.

Technical Review 100

Technical Review Software Review Customer Social Media 100

YoungUpstarts

APRIL 29, 2014

Even a minute of downtime means millions lost in revenue and tons of bad PR. Their Happiness Heroes got into action in minutes, and posted real time updates on all of their official channels. Now, with more and more people spending their days permanently online, companies can’t afford to go offline anymore.

Security 174

Security Engineer PR Framework 174

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. I don’t want to put all my trust just into one channel because that’s too risky.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Target’s letter looks like it was written by a PR team and approved by the CEO. Tesla’s letter looks like it was written by the CEO, and reviewed by the PR team. Len Kendall is the founder of CentUp. Stay on brand.

Technical Review 134

Technical Review PR Warrant Africa 134

View from Seed

JANUARY 24, 2018

For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Up and Running

OCTOBER 7, 2014

DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. ” I’ve ended up on the news many times by just calling up the news channels and asking them if they’d be interested in featuring my business. Think Guerrilla.

South Africa 157

South Africa Software Review Green Technical Review 157

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

JUNE 12, 2014

The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. I’ve ended up on the news many times by just calling up the news channels and asking them if they’d be interested in featuring my business. Be creative. Think Guerrilla. It’s sometimes that simple.”.

Founder 142

Founder Marketing Startup Software Review 142

Steve Blank

JUNE 3, 2013

The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So So what would the retail channel consultant do?” Hiring PR Agencies.

PR 321

PR China Lean Channel 321

Gust

JANUARY 4, 2012

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark). Large companies] win by locking competitors out of their sales channels.

Intellectual Property 143

Intellectual Property IP Startup United States 143

Up and Running

SEPTEMBER 22, 2015

Either focus on one marketing channel to start, or track each channel you use to make sure they’re all effective. Whereas general marketing advice will encourage you to make use of as many marketing channels as you can reasonably keep up with, Joshua Dorkin of BiggerPockets suggests honing in on just one specific channel at first.

Marketing 60

Marketing Social Media Startup PR 60