Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. ” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” I’d like to make the case that the article is wrong.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Look at Viddy & SocialCast.

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

APRIL 26, 2016

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Acquisitions.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

APRIL 4, 2011

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? The biggest limitation we tech consumers have is our time.

Metrics 346

Metrics Startup Acquisition SEM 346

Seeing Both Sides

FEBRUARY 25, 2016

(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20