Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

VC Cafe

MARCH 16, 2025

Few free growth channels remain, and incumbents often own or clog the major avenues. In today’s AI landscape, this means moving beyond basic text interfaces to leverage AI for innovative features and engagement mechanics that drive viral adoption and organic growth. Gaming founders know this challenge well.

Technical Review 78

Technical Review B2C Generative AI IPO 78

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. From my experience, these are the most effective channels for creating a steady download stream. Timing and momentum.

PR 157

PR Development Team Review Viral Mobile 157

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. The long-term game completely changes: At scale, these channels can 10X the size of most companies.

Conversion 133

Conversion Technical Review Channel Engineer 133

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Startup 79

Startup Social Media RSS Social Network 79

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Sales channels are the paths through which your product lands in customers’ hands. Some sales channels may behave similarly; more often than not, they each pose unique challenges.

Product 436

Product Viral Channel San Francisco 436

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! startupcto

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). PR and media outreach.

SMS 101

SMS Marketing Affiliate Social Media 101

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

mashable.com

MAY 28, 2010

I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Brad Friedman This post is extremely helpful and timely, as I am in the midst of struggling to come up with a name for a startup. Some of the things you mention I have done.

Naming 94

Naming Technical Review Social Media Startup 94

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

OCTOBER 14, 2021

Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Mistakes, scandals and bad PR happen, and they can influence results drastically in the short term, as can positive events such as going viral. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

NZ Entrepreneur

MARCH 27, 2025

Public Relations or (PR) offers a cost-effective approach for New Zealand businesses to gain media exposure, establish thought leadership and create long-term brand value. In an era where trust is currency, PR plays a crucial role in shaping how a business is perceived by customers, investors, and the wider public.

New Zealand 69

New Zealand Media PR Reputation 69

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 94

Marketing Differentiation B2C PR 94

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Build Employee Software.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

DECEMBER 2, 2006

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). United Breaks Guitar and more! Software 2.0:

Software Review 48

Software Review Technical Review Europe Software 48

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps.

Mobile 190

Mobile Social Media Distribution PR 190

sharkseo.com

NOVEMBER 29, 2010

Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. So don’t actively do SEO, but do do things that will bring you SEO benefit like outreach to relevant communities, viral blog posts, embeddable content etc. Have you researched a PR / launch strategy? The result of that?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. Check it out at semrush.com/partner/ducttapemarketing. It’s 350 bucks.

Portland 74

Portland Audio Technical Review Video 74

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Most startups however, don’t have the kind of money required to do that. So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

MARCH 8, 2018

We probably should do that, but when you plan content, how do you reconcile the fact that I think content is really what powers just about every channel? I think it powers advertising, it powers email, it powers social, it powers PR. It’s like, how do you make an ad viral? Garrett Moon: That’s a great question.

North Dakota 74

North Dakota Email Campaign Video 74

crowdSPRING Blog

JULY 17, 2015

Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3 Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ 13 Types of Visual Content That Get Shared Like Crazy [link] crowdspring.co/1TjcNbz

Small Business 48

Small Business Design Social Media Cuba 48

Growthink Blog

FEBRUARY 17, 2013

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc.

Chicago 109

Chicago Marketing Search Channel 109

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

JANUARY 8, 2018

One of the biggest channels to do that is through organic search traffic. They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Do you need your PR & Marketing team to get this done? It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean SEM Retention 68