Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.

SEM 379

SEM Viral Marketing Widget 379

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103

PR Startup Social Media Technical Review 103

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? What is a “performance based&# warrant? Should You Offer Them?

Warrant 298

Warrant Dilution Startup Stock Options 298

Up and Running

OCTOBER 7, 2014

For those moments when you have smaller tasks that don’t warrant a new hire but that you just can’t add to your already full plate, Simon Slade of Affilorama.com suggests microcontracting. DIY Marketing and PR. Check in with your team, make sure they’re happy and their needs are met. Microcontract. Think Guerrilla.

South Africa 157

South Africa Software Review Green Technical Review 157

Up and Running

AUGUST 8, 2014

Typically, we just don’t have enough money to warrant having a formal marketing budget. Promotional Channels. Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Sometimes we just ignore doing one because it’s depressing. Marketing Strategy. Campaign Development.

Marketing 118

Marketing Warrant .Net Small Business 118

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Target’s letter looks like it was written by a PR team and approved by the CEO. Tesla’s letter looks like it was written by the CEO, and reviewed by the PR team. Len Kendall is the founder of CentUp. Stay on brand.

Technical Review 134

Technical Review PR Warrant Africa 134

Up and Running

NOVEMBER 20, 2014

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Press Release Avalanches.

PR 145

PR Small Business SEO Warrant 145