SoCal CTO

OCTOBER 15, 2009

I have about 11 years in the technology sector including roles doing market research, sales and product development. My focus has been marketing strategy and product development. Most people think they can do product design. Maybe twitter as the channel for the follow-up? What are you working on now?

Los Angeles 179

Los Angeles Southern California Management Product 179

Startup Professionals Musings

FEBRUARY 12, 2023

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Startup Professionals Musings

JULY 3, 2012

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

Startup Professionals Musings

APRIL 20, 2011

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

Steve Blank

NOVEMBER 24, 2010

Compressing the Product Development Cycle. In the past, the time to build a first product release was measured in months or even years as startups executed the founder’s vision of what customers wanted. When the product and channel are bits, adoption by 10’s and 100’s of millions users can happen in years versus decades.

Silicon Valley 335

Silicon Valley United States Venture Capital Software Review 335

The Startup Magazine

FEBRUARY 16, 2022

The promotion signals the importance of product development for the company’s growth roadmap. As part of our growth plan, we’ve realized a need to create new business channels and expand existing ones,” Gurfinkel said in a statement. CEO Perspective.

Hiring 171

Hiring Software Review Customer Israel 171

Steve Blank

SEPTEMBER 5, 2018

And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. Companies struggle to compete while reconfiguring legacy distribution channels, pricing models and supply chains.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development involves taking existing products into new markets. These markets will have varying levels of familiarity with your brand and products. New channels.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Which marketing channels drive the most traffic?

Product 142

Product Marketing Software Review Social Media 142

Startup Professionals Musings

SEPTEMBER 4, 2010

Whether your new software is ‘in the cloud,’ an online download, or distributed on a CD through various direct and indirect distribution channels, the process of localization is still a time consuming, manually intensive, and expensive effort. In addition this person should report, dotted line, to product development or engineering.

Software 200

Software Distribution Europe Database 200

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. Target your buyers and anyone involved in the decision-making process, and include the people who will use your product. Channel and format do matter.

Demand 124

Demand B2B Distribution Channel 124

Steve Blank

MAY 6, 2015

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. The “build” step refers to building a minimal viable product (an MVP.) Lessons Learned.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

MAY 9, 2017

When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. The second thing that’s changed is that we’re now Compressing the Product Development Cycle. This might mean competing with and if necessary killing your own products.

Restful 249

Restful Silicon Valley San Jose Puerto Rico 249

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Customer Development (and Lean) is about continuous customer contact/iteration to find the right time for execution.

Lean 263

Lean Silicon Valley Startup RSS 263

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

ReadWriteStart

MAY 26, 2022

Although you might be content with your organization’s current communication methods, you can probably find ways to streamline communication between leaders and employees or facilitate more open discussions between different channels. You’ll need Site Reliability Management (SRE).

Software 171

Software Japan Agile Employee 171

ReadWriteStart

NOVEMBER 12, 2022

As a startup, you probably don’t have much money to spend on marketing or product development. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels.

Startup 198

Startup Technical Review Ghana Guerilla 198

Startup Professionals Musings

DECEMBER 14, 2015

Business experts recommend that entrepreneurs start their marketing first to confirm that they have real customer interest and an appealing product concept. In addition, good marketing and support plans can take as long as product development. Do both in parallel to be timely.

Technical Review 120

Technical Review Startup Angel Investor Social Media 120

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

The Startup Magazine

JUNE 20, 2024

A fractional CMO can identify the most effective marketing channels, optimize campaigns for maximum ROI, and implement best practices that drive results. This approach allows startups to allocate their budget more efficiently, investing in other critical areas such as product development, sales, and customer support.

B2B 148

B2B Hiring Salary Early Stage 148

Up and Running

MARCH 24, 2021

One of the best ways to start developing your market penetration strategy is using the Ansoff Matrix. Typically, product development and diversification are the more costly and riskier options, while market development and market penetration are considered to be lighter risk strategies. Launch a new product or service.

Software Review 146

Software Review Marketing Campaign Forecast 146

Startup Lessons Learned

OCTOBER 4, 2008

- simply because I left the large, famous MMO company I was working for to prepare a quiet startup) Personally, I got lucky and started in an area (online games) where I found channels such as MUD-DEV (and early GDCs) for meeting, listening to, and speaking to other people where people were taken how they were found.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

AUGUST 30, 2018

It slows product development. To find allies, ask : Which departments indirectly use your product and have connections to people in the user roles you’re targeting? Include notes from your internal team that explain how insights are influencing product development. It slows product development.

Design 111

Design Framework Product Development Technical Review 111

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Women Entrepreneurs Can

MARCH 7, 2025

After paying R&D costs, product development, packaging, staff costs, and more, start-ups often look for ways to market and scale on a relatively tight budget. It is an inexpensive way to get your brand message out into the world and offers you control over the narrative around your brand, business, and product.

Marketing 52

Marketing Software Review Houston Social Media 52

The Startup Magazine

JUNE 4, 2024

Investment in Growth: Allocate funds strategically to areas that promote growth, such as marketing, product development, and talent acquisition. These channels offer cost-effective ways to engage with customers. Brand Identity: Develop a strong brand identity that resonates with your audience.

Technical Review 146

Technical Review Agile Audience Employee 146

Brandanew

APRIL 25, 2016

Find your focus channels. Depending on the audience you’re targeting focus on channels that will convert. You can spend your energy towards client acquisition, collaboration, and product development. Here’s my advice on how to find help and also how to conserve your resources while you’re at it!

Marketing 100

Marketing Curation Channel Small Business 100

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

YoungUpstarts

NOVEMBER 1, 2019

Despite doing good work if you don’t use the right channels to popularize it, it is of no use. In today’s social media-driven world, you need tools that can take your products to the right groups and communities. You need to engage in discussions and create the need of your products in order to tap into the right customer circles.

Software Review 113

Software Review Startup Azure SEO 113

ConversionXL

MARCH 28, 2019

Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Nobody will pay upfront for the privilege.

Campaign 127

Campaign Product Technical Review Social Media 127

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Professionals Musings

APRIL 3, 2016

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Duct Tape Marketing

MARCH 12, 2013

But then online channels, social behavior and customer voice came along and fragmented even the best attempts at integration. Suddenly brands had to deal with dozens of new channels and things such as mobile shoppers and consumers armed with the ability to talk back and publish information, images and reviews about brands.

Marketing 78

Marketing Social Media Public Relations Channel 78