Channel Programming Viral 
Both Sides of the Table
JANUARY 11, 2014
” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. Doesn’t. Success begets success.
ConversionXL
APRIL 4, 2017
How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.
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YoungUpstarts
SEPTEMBER 15, 2011
In addition to that, RIM has had several Developer Day programs in various countries, to reach out directly to developers. The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Approximately 3,000 apps available for PlayBook.
Both Sides of the Table
MAY 19, 2010
Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010.
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. Do you have a customer referral program? Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many through affiliate deals?
The Next Web
AUGUST 19, 2013
This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.
Duct Tape Marketing
NOVEMBER 15, 2023
With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? [20:58]
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