Occam's Razor
JULY 1, 2008
The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Really not a big deal.
ConversionXL
JANUARY 30, 2013
The primary message on your landing page should reflective on what you said in your social media channel. Actual results included 250 000 coupon downloads (with a 20+ percent redemption rate), 6000 blog and social network mentions, and more than 3000 new fans/followers. 1) Social message match. 2) Social proof.
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ConversionXL
AUGUST 24, 2015
However, what really matters is the ease of the redemption process and the rewards available. Kuru Footwear entices its customers to share products through social media channels. At Smoothie King , you can earn rewards for every smoothie and retail purchase: Image Source. Kuru Footwear.
Up and Running
AUGUST 2, 2012
One of the greatest challenges of introducing a new marketing channel into your business’s marketing plan is integrating it with your current marketing efforts. We include an expiration date so we can control the redemption. Redemption – I could probably write a book on the different ways redemption can work, so I’ll be brief.
crowdSPRING Blog
JULY 8, 2012
Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Related posts: Lean Marketing Tips: Hyperlocal Marketing Channels. It’s like finding the prize in the box of crackerjacks and I probably redeem 25-50% f the offers they send. Target and segment. Photo: bby.
Up and Running
AUGUST 11, 2016
For those who want to tap into this Millennial potential, there are four keys to building and retaining those customers: authenticity, digital messages, multi-channel marketing, and incentives and rewards. Multi-channel marketing. Multi-channel loyalty works in the same way. Authenticity. Authenticity will sell more than ads.
Duct Tape Marketing
OCTOBER 27, 2017
You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. 5 reasons why you should combine texting with other offline marketing channels. As a marketer, you want to get the most out of all the channels available to you. Increase options and redemptions.
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