Channel Reference Viral 
Startup Professionals Musings
JANUARY 30, 2021
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. Save your viral campaign and major inventory buildup for later. Focus on collecting customer references.
SoCal CTO
AUGUST 4, 2011
What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Refer a friend? Where’s the mystery (see Matching Algorithm )? Other types of users?
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SoCal CTO
AUGUST 4, 2011
What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Refer a friend? Where’s the mystery (see Matching Algorithm )? Other types of users?
Steve Blank
SEPTEMBER 22, 2011
While it was a handy reference, it still didn’t help the novice. Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Emphasis should be on the discovery done for that weeks assigned canvas component (channel, customer, revenue model) but include other things you learned about the business model.
TechEmpower
JULY 31, 2023
Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.
Startup Professionals Musings
OCTOBER 9, 2023
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. Save your viral campaign and major inventory buildup for later. Focus on collecting customer references.
Startup Professionals Musings
JUNE 26, 2020
Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors.
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