Startup Professionals Musings

DECEMBER 12, 2014

Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one. Information withheld.

Semantic 261

Semantic Technical Review Retention Distribution 261

Duct Tape Marketing

AUGUST 22, 2024

This approach ensures that every tactic and channel contributes to the company’s long-term goals. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. Alright, acquisition and retention. No shocker there. Alright, optimizing growth. No surprise there at all.

Leadership 88

Leadership Technical Review Retention Campaign 88

Startup Professionals Musings

JULY 9, 2013

Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one. Information withheld.

Entrepreneur 254

Entrepreneur Semantic Technical Review Retention 254

The Next Web

JANUARY 25, 2014

It becomes clear that in order to make that leap to the next stage, the developer must focus on user retention. With so much competition in the popular app stores, the key is improving engagement levels to ensure retention and promotion. Of course, user retention will also increase monetization. Go where your users take you.

Technical Review 137

Technical Review Retention Startup Technical Support 137

Startup Professionals Musings

AUGUST 5, 2019

Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one. Information withheld.

Semantic 235

Semantic Technical Review Retention Distribution 235

VC Cafe

NOVEMBER 2, 2019

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Steve Blank

APRIL 4, 2011

Politely it was described as “poor customer retention” but in reality it was because the product was really hard to use. How can we attract buyers to our channel before they make purchasing decisions? as well as channel partners and cloud industry technology consultants. Then different again for direct and indirect channels.

Customer 241

Customer Business Model Nebraska Cloud 241

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

MARCH 9, 2025

Providing SEO services through a trusted white label partner builds client trust and retention. Outsourcing SEO can also channel opportunity costs into other areas of business, such as sales and customer service. This not only enhances your brand value but also positions you as a full-service provider in the digital space.

SEO 88

SEO Search Engineer Retention 88

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Retention / Churn. How many adds came through organic SEO? How many through affiliate deals? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

View from Seed

OCTOBER 3, 2019

They often require huge amounts of capital to even get in the game, or a very clever marketing hook or defensible channel to get initial traction. If one is able to scale the initial barrier to entry, they can be rewarded with great customer retention and potentially amazing gross margins.

Retention 196

Retention Equity Portfolio Channel 196

YoungUpstarts

JUNE 4, 2017

People will expect the have the same level of service and consistent experience regardless of which channel they are using. Not only does it affect SEO ranking, it also affects the site’s user-friendliness and visitors retention. Show that you value others opinions by having a feedback channel. Keep website navigation simple.

Sri Lanka 160

Sri Lanka Customer Finder Mauritius 160

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention. We don’t know the impact of each marketing channel.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

AUGUST 5, 2021

Marketing requires a multi-channel approach. Even startups with a lean marketing strategy invest in at least two or three channels. Conversion & retention. The same treatment applies to retention. This affects how you personalize content, creative, and the channels you use to reach them.

Software Review 143

Software Review Technical Review San Diego Retention 143

The Startup Magazine

APRIL 25, 2023

This may involve analyzing the costs of recruiting through different channels, such as job boards, social media, and employee referrals. For example, HR can work with Finance to evaluate the cost-effectiveness of different hiring strategies.

Finance 158

Finance Retention Forecast Employee 158

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

The Startup Magazine

MARCH 10, 2022

Focus on creating great content and relevant channels to extend your outreach. It will fuel retention and loyalty with existing ones and bring new ones. These factors should be at the core of your marketing plan. LinkedIn is a great place to promote your service as you can reach the target audience easily. Prioritize loyalty.

Technical Review 167

Technical Review Due Diligence Startup Retention 167

ReadWriteStart

JANUARY 25, 2021

Accordingly, HR will need to find new channels for communication, teambuilding, and collecting employee feedback. Positive employee experiences lead to higher morale, higher productivity, and higher employee retention. Part of HR’s job is to create and sustain the culture within an organization, and make the team feel unified.

Artificial Inteligence 150

Artificial Inteligence Algorithm Retention Software Review 150

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

Hearpreneur

JUNE 16, 2023

So a recession will have more companies focused on retention to optimize their budgets. With the rise of e-commerce, mobile marketing, and the continued expansion of digital channels, businesses have been investing more in marketing efforts to reach and engage their target audiences. And this is where corporate gifting is pivotal.

Artificial Inteligence 116

Artificial Inteligence Entrepreneur Retention Technical Review 116

ConversionXL

SEPTEMBER 1, 2020

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate; New customer stickiness. Customer retention rate. Developing the retention strategy. RFM distribution.

Customer 132

Customer SMS Retention Acquisition 132

Up and Running

OCTOBER 30, 2020

Our customer INGLOT Cosmetics Canada is a great example of creating an omnichannel network that extends not only to all online channels but also to their in-store experience. We continuously get merchant stories on how they succeeded with customer retention using even the most simple of loyalty programs.

eCommerce 152

eCommerce Sales Software Review Canada 152

The Startup Magazine

FEBRUARY 27, 2024

Below, we explore five common mistakes that drive customers away, including how they can be avoided to ensure customer retention and satisfaction. Inconsistent Quality Consistency is the key to maintaining customer retention and loyalty. However, many businesses unintentionally make mistakes that lead to customer turnover.

Customer 113

Customer Retention Social Media Technical Review 113

ConversionXL

AUGUST 24, 2015

Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. But how can we use it to retain more customers? Image Source.

Retention 48

Retention Customer Software Review Technical Review 48

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

The Startup Magazine

JUNE 11, 2024

Integration with Other Marketing Channels Enterprise SEO isn’t a siloed operation. Its effectiveness flourishes through integration with various marketing channels. Enterprise SEO offers valuable keyword insights that are usable for optimizing paid search and social media ads, enhancing ROI across marketing channels.

SEO 146

SEO Technical Review Syndication Syndicate 146

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? Their customer journey maps the following path from Discovery to Sales, and Retention.

Customer 130

Customer Channel Design Retention 130

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. This is mainly in terms of conversions but also with regards to leads and customer retention. Customer retention. Retargeting and remarketing. Automated processes.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ReadWriteStart

JANUARY 25, 2020

This is where customer retention comes into play. You can easily integrate this portal with different social media channels. Marketing Channels. Businesses can also mix up channels of marketing for their brands. An excellent place to start is Google’s shopping ecommerce portal.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

Startup Professionals Musings

AUGUST 13, 2017

Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one. Information withheld.

Semantic 154

Semantic Technical Review Retention Distribution 154

ReadWriteStart

NOVEMBER 12, 2022

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. In addition, investing in employee training and development shows employees that their growth and success are valued, resulting in higher satisfaction and retention rates.

Startup 198

Startup Technical Review Ghana Guerilla 198

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Traffic by channel: Find out where your visitors come from. Here are different channels to track and what they mean: 1.

Metrics 105

Metrics Analytics Marketing Acquisition 105

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. From helping you nurture and engage your leads to improving customer retention, it can do it all. It can be deciphered from the fact that the number of emails sent and received per day is expected to reach a whopping 347 billion in 2023.

Email 167

Email Campaign Revenue HTML 167

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

YoungUpstarts

MAY 12, 2017

Poor business relationships with clients are a major driver in low customer retention and ultimately low sales. These channels include phone calls, organizational web pages, direct-mail, social-media and so on. With a myriad of channels available for day to day interactions with clients, customer data may be scattered.

Startup 124

Startup Retention Cloud Affiliate 124