ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. ChefSteps does this through their YouTube channel, which has nearly 900,000 subscribers and has earned 114 million views. Still, too often, blogs are purely derivative.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

NOVEMBER 17, 2022

But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. Retention is really important.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. And, yes, that includes retention.

Marketing 97

Marketing Campaign Software Review Email 97

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. April 15, 2009 9:20 PM Shaun said. Fantastic post.

San Francisco 167

San Francisco Customer Lean Hockey Stick 167

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. There are many different channels now – attribution is the real b h. Or all of their touch points.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

VC Cafe

JUNE 6, 2024

Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn. Multiple User Acquisition Channels : PLG companies use a wider mix of social channels, with 41% leveraging Instagram.

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

SEPTEMBER 20, 2018

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. customer acquisition process and channels). Twitter : 20% Increase in CPM ( Q4 2017 ).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Hippoland

AUGUST 8, 2018

So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable. You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. For example, if the customer is still very early in the sales cycle, you can be most helpful by providing information and not being too pushy.

Sales 60

Sales Marketing Sales Cycle B2C 60

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

JANUARY 26, 2016

Shorten sales cycle. Increase retention. If a key objective is to increase retention by 12% for example, you’ll need to know what retention is today of course, but you’ll also need to understand what activity, person or data point you’ll need to keep track of the variable. Increase top line revenue by X.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

Duct Tape Marketing

DECEMBER 12, 2018

I think, whether it’s startups or freelancers, I think we tend to focus more on acquisition than retention, and its cheaper to retain customers if you’re a freelancer if you’ve already worked with somebody; the sales cycle can be shortened. That education is a serious marketing channel.

Sales Cycle 76

Sales Cycle Email Web Canada 76