VC Cafe

NOVEMBER 11, 2024

Create viral content: Viral content can help you reach a massive audience in a short amount of time. However, it’s difficult to predict what will go viral, and this strategy is often more luck than skill. Outer Circle (1,000+) : Viral growth and scalable acquisition channels. Rinse and repeat.

B2C 88

B2C Viral Social Media Community 88

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention. Google Analytics excels at revealing your traffic sources.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Every additional sales channel costs resources and increases scope.

Product 436

Product Viral Channel San Francisco 436

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. And that can make or break your customer retention, especially in the early stages.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Dial one organic channel at a time.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. With over 77% of the U.S.

Social Media 246

Social Media Media Reputation Viral 246

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

OCTOBER 14, 2021

Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. Or are you concerned more with customer retention and cross-sell opportunities?

Metrics 157

Metrics Marketing Campaign Audience 157

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Retention / Churn. How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

JULY 11, 2013

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Guide customers to the right social media channel. Increase customer loyalty and therefore customer retention. Connect members of your market to one another.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Guide customers to the right social media channel. Increase customer loyalty and therefore customer retention. Connect members of your market to one another.

Social Media 228

Social Media Media Customer Viral 228

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

SoCal CTO

OCTOBER 8, 2009

We'll need to look at different customer acquisition channels, figure out how they are converting, and the expected lifetime value of customers acquired through those channels, and apply cost to those channels. R : Retention - do they come back & re-visit over time? We need to make sure we have these numbers.

Metrics 225

Metrics Startup Retention Acquisition 225

The Startup Magazine

MARCH 28, 2021

Channel: Finding out which sources, such as email, organic search, and email, are used to calculate website traffic is another way to do so. Build your own YouTube channel. You can tap into the considerable viewing habit and steer some of your website’s views by starting a YouTube channel. Ways to Increase Traffic.

SEO 176

SEO Social Media Search Campaign 176

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. You need to be there.

Social Media 271

Social Media Media Startup Reputation 271

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) A quick best practice.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. There are many different channels now – attribution is the real b h. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. With over 78% of the U.S.

Social Media 120

Social Media Media Entrepreneur Reputation 120

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. You need to be there.

Social Media 198

Social Media Media Marketing Reputation 198

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

Metrics 88

Metrics San Francisco Lean Viral 88

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Another way is to have unique promotion channels, but these must be scalable. Marketing first. Product second. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Another way is to have unique promotion channels, but these must be scalable. Marketing first. Product second. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Lightspeed Venture Partners

JUNE 11, 2012

Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered. As these channels became better policed, discovery moved to the feed.

IP 114

IP Distribution Viral Mobile 114

ConversionXL

AUGUST 7, 2019

You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Aymeric Gaurat-Apelli

SEPTEMBER 30, 2010

The notifications system and wall posting were the most viral channels in the developer toolkit. User retention Today, Facebook has a different strategy and has adapted its API accordingly. Facebook wants user retention. Facebook wanted to grow and was giving the developers the tools to reach new users.

Developer 28

Developer Ruby Australia Chile 28

Aymeric Gaurat-Apelli

SEPTEMBER 30, 2010

The notifications system and wall posting were the most viral channels in the developer toolkit. User retention Today, Facebook has a different strategy and has adapted its API accordingly. Facebook wants user retention. Facebook wanted to grow and was giving the developers the tools to reach new users.

Developer 28

Developer Ruby Australia Chile 28

Aymeric Gaurat-Apelli

SEPTEMBER 30, 2010

The notifications system and wall posting were the most viral channels in the developer toolkit. User retention Today, Facebook has a different strategy and has adapted its API accordingly. Facebook wants user retention. Facebook wanted to grow and was giving the developers the tools to reach new users.

Developer 28

Developer Ruby Australia Chile 28

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). One of the biggest channels to do that is through organic search traffic. I still have to see the first campaign go viral after just publishing it and not spreading the word to anybody.

SEO 134

SEO Metrics Analytics Search 134

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Solitude & creativity go hand-in-hand. I use tools to invoke my creative self. One example is driving, which has an actual physiological reason it makes you creative.

Technical Review 356

Technical Review Framework Audience Media 356