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Chapter 2: Defining and Testing the Story…Start Out By Admitting You’re Wrong, A Lean Business Plan Template, Problem, Solution, Key Metrics, Unique Value Proposition and Unfair Advantages, Channels, Customer Segments, Cost Structure and Revenue Streams. Chapter 3: Telling the Story to Your Investors…The Business Plan is Dead.
We discussed whether investing in the second largest player in a category makes sense given that Groupon is 10x the revenue, 3.5x But LivingSocial is reportedly doing around $180,000 per day in gross revenue. If this figure is accurate – it’s certainly a very large business even when you look at net revenues.
Yes, I know I may be oversimplifying, but the point I want to make is that revenue does not equal profit, especially when many of the new growth areas that technology companies are pursuing have single digit margins as a starting point. From a strategicinvestor perspective this makes a ton of sense-more Intel chips in the home.
BS: We are active on all of the social media channels above, save for Tumblr. Bento Box – our mobile-friendly website was created by them to help drive revenue and customers. I’ve been asked if our investors balked at the idea of a socially-responsible, triple-bottom line taco shop?
Yes, I know I may be oversimplifying, but the point I want to make is that revenue does not equal profit, especially when many of the new growth areas that technology companies are pursuing have single digit margins as a starting point. From a strategicinvestor perspective this makes a ton of sense-more Intel chips in the home.
BS: We are active on all of the social media channels above, save for Tumblr. Bento Box – our mobile-friendly website was created by them to help drive revenue and customers. I’ve been asked if our investors balked at the idea of a socially-responsible, triple-bottom line taco shop?
These platforms, leveraging vast amounts of user data, were able to offer targeted advertising solutions that were both more effective and appealing to advertisers, significantly eroding the ad revenue streams that publishers had relied on. It could help bring back some of that classified ad revenue that was lost. What do you think?
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