Duct Tape Marketing
NOVEMBER 9, 2022
18:57): And then, oh, I will never forget, I was driving to one of my clients, Ke Williams in living in Sacramento at the time, and I'm driving up to the office and look across the parking lot and financial title company, which was one of the largest title companies in the Sacramento region. And it was great until 2009 came along. (18:57):
Occam's Razor
AUGUST 22, 2022
You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), Even IF the campaign had great creative, it was well delivered, on the right channels, with optimal reach and frequency.
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Venture Chronicles
OCTOBER 27, 2010
The fact that the Legislature can channel that money into other budget priorities and not be held accountable is a problem, ’nuff said. As much as I love the intent of this proposition the fact remains that we, the voters, send people to Sacramento to do a job and increasingly we, the voters, are micromanaging the process.
Duct Tape Marketing
SEPTEMBER 26, 2018
John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. Word of mouth’s probably the original channel, right? Jay Baer: It is the only channel. Back to Podcast. Transcript. I’ll give you a quick example if I may.
Hunter Walker
APRIL 9, 2015
We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. Newspapers offered an efficient, existing distribution channel. HW: Why “California” Sunday ? Would New York Sunday work?
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