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This suggests the firm should have a list of paying customers, consistent salescycles, a clear value proposition, and a developing revenue pipeline in the ideal situation. One needs to evaluate their go-to-market strategy, distribution channels, scalability, execution team, and so on at this time.
As one reviewer conceded , that’s a challenge that software can’t solve: For us the ROI is still not totally found, as we are struggling with the saleschannels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of resources (again) and mentality. For some, that poses a risk. So which tool is right?
Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the salescycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.
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