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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Indeed’s German branch was struggling to close sales because they had no awareness in that market. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Your brand might need to shape its strategy to be relevant depending on where you’re marketing.

Marketing 128
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Apple Pay Brings Promise of POS Security for Some Businesses, Doubt for Others

YoungUpstarts

by Carmon Drummond, Director of Sales and Marketing at MainSpring . NCR , the nation’s largest provider of POS terminals, has expressed excitement for Apple Pay’s features, and plans to enable integration through traditional, POS systems, as well as m-commerce channels via mobile applications.

Security 171
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Understanding Precision Marketing and How It Can Increase Your Revenue

Women Entrepreneurs Can

Precision marketing means that you use tools and crunch data to launch a more data-driven, personalized marketing campaign that boosts engagement, conversions and sales. This is just one example, but you need to leverage data from various sources and maximize different channels for your precision marketing strategy to be effective.

Revenue 40